MARKETING AND COMMUNICATIONS MANAGER

ABOUT THE ROLE: ROSETTA GETTY IS SEEKING A CANDIDATE TO FILL THE MARKETING AND COMMUNICATIONS POSITION BASED IN NYC. THE IDEAL CANDIDATE WOULD BE ABLE TO LEAD AND ENHANCE BRAND PERCEPTION INTERNATIONALLY BY TRANSLATING BUSINESS GOALS INTO COMMUNICATION STRATEGIES. THIS POSITION PROVIDES AN OPPORTUNITY FOR SOMEONE TO BE BOTH ENTREPRENEURIAL AND ALSO MAINTAIN A LEADERSHIP POSITION AT A LUXURY FASHION BRAND.

JOB DESCRIPTION:

• OWN ALL MARKETING TOUCHPOINTS INCLUDING PRESS, INFLUENCERS, VIP PLACEMENTS, CONTENT PRODUCTION, AND ORGANIC SOCIAL.
• BUILD MARKETING CALENDAR THAT CAPTURES FOUR COLLECTIONS, CAPSULES AND NEW CATEGORY LAUNCHES.
• DEFINE AND COMMUNICATE ON BRAND PILLARS THROUGH PRESS AND MARKETING ASSETS
• OVERSEE SAMPLE REQUESTS FOR PRESS MARKETS AND GLOBAL PARTNERS.
• LEAD PRESS PITCHING INITIATIVES, INCLUDING COLLECTION LAUNCHES, SPECIAL PROJECTS, PRODUCT LAUNCHES, AND NEWS ITEMS.
• BUILD BRAND COMMUNICATION STRATEGIES TO MAXIMISE OVERALL BRAND VISIBILITY.
• SPEARHEAD PRESS DAYS AND PRESENTATIONS TO INCLUDE TOP INDUSTRY PRESS, INFLUENCER, AND CELEBRITY ATTENDANCE.
• OVERSEE PRESS RECAPS AND ANALYSIS DISTRIBUTION TO INTERNAL TEAMS.
•  MANAGE PRODUCTION OF SEASONAL LOOK BOOKS AND SUPPLEMENTAL SHOOTS WITH BRAND ART DIRECTOR. 
• WORK CROSS-FUNCTIONALLY WITH THE SALES TEAM TO ENSURE CONTENT REPRESENTS KEY INVESTMENTS.
•  MANAGE RELATIONSHIPS WITH MEDIA PARTNERS, INFLUENCERS, AND CELEBRITY STYLISTS.
• OVERSEE DEPARTMENT GIFTING INITIATIVE & SAMPLE INVENTORY.