Consumer Engagement Partnerships Coordinator

Employer
Ermenegildo Zegna Group
Location
Milano, Lombardia, Italy
Closing date
7 Jul 2023

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Job Details

BASIC PURPOSE OF THE JOB

At Zegna, we believe there is a more strategic way of acquiring high-net-worth clients than via traditional marketing channels.

This role will support the Head of Consumer Engagement in nurturing existing partnerships (such as Art Basel) and bringing to life potential new global partnerships aimed at acquiring high net-worth clients, across complementary industries (such as art world, hospitality, and vintage cars).

MAIN RESPONSIBILITIES
  • Assess fit with the brand, ensuring that it is consistent with the value and direction of Zegna (e.g., find a "reason for the partnership to exist" via storytelling based on both brands' values)
  • Create a value proposition that suits the needs of Zegna by understanding how to get visibility to selected top clients while minimising the investment (e.g., "in-kind contribution" over a one-off sponsorship fee)
  • Be the main point of contact to execute and "make it happen"
  • At launch, be present to assess how to evolve/improve the partnership
  • Responsible for the return on the investment
BACKGROUND AND PRINCIPAL SKILLS REQUIRED FOR THE POSITION
  • Attentive to details
  • Project Management
  • Analytical skills
  • High flexibility and reactivity
  • Good communication skills
  • English Fluent as a must
  • Luxury sensitivity
  • Negotiating skills
  • At least 2 years of experience in similar roles, preferably in the Retail environment
  • University Degree (preferably Art)
  • Fluent English

Company

The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibers directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with Gildo Zegna as CEO. Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, and is focused on retailing, pioneering early entry in emerging luxury markets, in addition to being the first luxury brand to open a monobrand store in China in 1991. In 2000 The Group established Fondazione Zegna, of which Anna Zegna is President, to manage the philanthropic activities of the Zegna family in support of organizations that work to improve society and the environment. In 2012 a new Ermenegildo Zegna project was launched worldwide: ZegnArt, an independent commitment focused on international collaboration in the field of visual arts and in February 2014, the Group announced the Ermenegildo Zegna Founder’s Scholarship, a 25-year project named for its founder with an annual investment in education of €1 million. In July 2014, to reach higher standards in its production, the Group acquired the majority share of the Achill wool farm, an Australian property located in the New South Wales region, where Merino sheep are bred. The purchase represents a decisive step for the Zegna company, reconfirming its longstanding support of the wool industry and completing its verticalization strategy.

Find Us
Location
Via Savona 56/A Milano
Milan
20144
IT

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