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Consumer Engagement Partnerships Coordinator

Employer
Ermenegildo Zegna Group
Location
Milano, Lombardia, Italy
Closing date
30 Aug 2023

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Job Details

BASIC PURPOSE OF THE JOB

At Zegna, we believe there is a more strategic way of acquiring high-net-worth clients than via traditional marketing channels.

This role will support the Head of Consumer Engagement in nurturing existing partnerships (such as Art Basel) and bringing to life potential new global partnerships aimed at acquiring high net-worth clients, across complementary industries (such as art world, hospitality, and vintage cars).

MAIN RESPONSIBILITIES
  • Assess fit with the brand, ensuring that it is consistent with the value and direction of Zegna (e.g., find a "reason for the partnership to exist" via storytelling based on both brands' values)
  • Create a value proposition that suits the needs of Zegna by understanding how to get visibility to selected top clients while minimising the investment (e.g., "in-kind contribution" over a one-off sponsorship fee)
  • Be the main point of contact to execute and "make it happen"
  • At launch, be present to assess how to evolve/improve the partnership
  • Responsible for the return on the investment
BACKGROUND AND PRINCIPAL SKILLS REQUIRED FOR THE POSITION
  • Attentive to details
  • Project Management
  • Analytical skills
  • High flexibility and reactivity
  • Good communication skills
  • English Fluent as a must
  • Luxury sensitivity
  • Negotiating skills
  • At least 2 years of experience in similar roles, preferably in the Retail environment
  • University Degree (preferably Art)
  • Fluent English

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