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Global Senior CRM Executive

Dr. Barbara Sturm
London (Central), London (Greater) (GB)
Closing date
9 Jun 2023

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Job Details

JOB TITLE: Global Senior CRM Executive
REPORTS TO: Senior CRM Manager 

Dr. Barbara Sturm, one of the most sought-after aesthetic doctors in the world, drew on two decades of anti-inflammatory research and practice to create her high performance, ingredient science-focused skincare regimens. Her unique products have achieved cult status with skincare devotees worldwide, and her philosophy of healing the skin has challenged both aggressive approaches and the conventional wisdom.  

Dr. Sturm has built more than a brand—she has built a lifestyle based on bettering oneself through education and self-care, focusing on your own beliefs and ambition and taking every challenge as an opportunity. Our community and customers are at the core of everything we do and their voices, opinions, and ideas inform each decision we make. Join us and become part of #TeamSturm.  

Our CRM Team is growing and we’re excited to be hiring a Senior CRM Executive in the Ecommerce and Digital Team. Working with the wider Ecommerce/Digital, Brand and Creative teams, you’ll be instrumental in developing a strong omni-channel CRM calendar that balances brand and commercial needs and drives high engagement and repeat purchases. You will be responsible for supporting the Senior CRM Manager in ensuring we take a data-driven approach and everything we output has the customer front of mind resulting in, best-in-class CRM campaigns, that elevate our brand identity and increase customer education. This is an exciting role for an established CRM Executive that is looking to take the next step in their career and help to build a successful CRM function at Dr. Barbara Sturm.   


  • Own the E2E campaign management of all CRM campaigns including strategy, briefing and execution and post-campaign analysis.  
  • Ensure monthly calendar drives relevancy/seasonality as well as brand and commercial goals 
  • Work with wider Ecommerce team to ensure a considered CRM to Onsite Customer Journey is implemented for all CRM Comms 
  • Report on post-campaign results and key KPIs, drawing actionable insights to continuously optimise communications and inform future decision making. Delivery weekly reporting that highlights results, key learnings and next steps. 
  • Champion a test and learn approach for all CRM Campaigns (One off, triggered/lifecycle/loyalty) to ensure key campaign goals are met 
  • Support Senior CRM Manager to identify new triggered lifecycle activity to introduce and continuously optimise/refine existing triggers. Take a data-driven approach and leverage Braze capabilities to deliver personalised/highly targeted triggers. 
  • Support Senior CRM Manager on developing enhanced segmentation and campaigns that drive loyalty and increase customer LTV. 
  • Work cross-functionally on CRM and wider company projects/initiatives with Ecommerce, Design, Copy, Product, PMM and Brand/Marketing Teams  
  • Carry out monthly competitor analysis on what key competitors and non-competitors are going in the CRM Space 


  • 3-4 years’ experience in a B2C CRM Function (Luxury or Beauty/Skincare industry would be desirable) 
  • Experienced in owning CRM marketing strategies (especially email) and understands the end to end planning and execution process  
  • Confident using data, with an ability to turn analysis into actionable insight and advocating for a test and learn approach 
  • Experience using well known- ESPs e.g. Responsys, Salesforce, Braze etc. 
  • Desirable (but not essential): Experience working for global brands that operate across multiple markets. 
  • Proactive and enthusiastic individual that is able to take initiative and adopt a flexible approach to managing multiple projects simultaneously. 
  • Enjoys working in fast-paced and dynamic environment 

Candidates invited to interview will need to demonstrate their right to work in the UK

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Dr. Barbara Sturm is an Equal Opportunities Employer. The company is committed to equal employment opportunities regardless of age, sexual orientation, gender, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, genetic information or parental status. We base all our employment decisions on merit, job requirements and business needs.


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