Executive, Marketing

JOB SUMMARY

JOB DESCRIPTION

JOB SUMMARY

The Marketing Executive's role is to:

• Facilitate marketing initiatives and executions focusing on Asia wholesale markets and Travel Retail.
• Work closely in partnership with internal teams - PR, VM, Buying, logistics, Wholesale and Travel Retail, to ensure marketing requests are well submitted, with assets delivery on a timely manner, that supports smooth and quality execution of marketing campaigns.
• Advise partners on planning, developing and implementing launches per Asia campaign guideline, in alignment with global direction and strategy plan
• Be the key contact of Asia Marcomm team with markets, as well as an internal voice to share initial thoughts and potential concerns on behalf of markets, to support Global/ Asia team to best anticipate their needs, thus put solution in plan
• Support Regional Marketing Director on managing markets' brand calendar, 360 marketing plan and budget on an on-going basis

RESPONSIBILITIES

Seasonal Launch

• Support Regional Marketing Director to cascade Global/ Asia seasonal planning direction and campaign focus to markets, and address any specific market needs and variances for alignment
• Submit seasonal launch creative briefs to global team with clear and precise information per market request (i.e. marketing sites, retail advertising visual assets, digital ad assets, e-invites/ eDM, clientele message copies and collaterals)
• Consolidate and follow up closely between global and markets on asset development questions and requests towards final delivery of assets
• Co-ordinate with vendors on execution and production of marketing support materials for wholesale markets whenever necessary

In-store activations / Event execution

• Partner with PR & Event team to provide advice and facilitation to markets on developing marketing ideas per Asia campaign guideline
• Support operations coordination for all in-store and out-of-store marketing activations (i.e. Animations, In-mall marketing, Partnership)

Digital/ Social/ Online

• Align, facilitate and monitor all digital brand communications against marketing message focus to ensure brand consistency across markets and channels for synergy effects
• Drive Asia digital initiatives, optimise media investment and monitor digital budget committed by markets to build brand awareness, drive new customer reach and social follower growth
• Complete the creative digital briefs to global on behalf of markets for all digital brand exposure, i.e. marketing sites, ecommerce sites, brand page, promotion assets, app banners, eDM
• Be the timeline keeper for market requests and global deliveries, to ensure creative operations are best facilitated to achieve business efficiency

Budget / Expenses

• Responsible for marketing / gifts order coordination, invoice submission and payments to Account
• Update and submit budget tracker on a monthly basis to ensure accurate reflection of payments in budget
• Review marketing investment mix of each touchpoints against total budget, and actual spending against sales targets to ensure

Reporting

• Perform post campaign evaluation and recap on regional landscape for learning and evaluation
• Compile monthly reports to analyse campaigns and evaluate market / activation success
• Prepare presentation and marketing materials as needed

EDUCATION, PRIOR EXPERIENCE AND SKILLS NEEDED

• University Graduate (Marketing / Business / Communication related disciplines)
• 4+ years' experience in Marketing / Business Account servicing
• An understanding of APAC Markets would be a plus, esp. Korea
• Very high project management skills with ability to organize various information into aligned picture
• Team player with good communication skills
• Independent, creative and highly attentive to details
• Positive and out-spoken personality with can-do spirit
• Fluent in spoken and written communications in English and Putonghua
• Proficient in MS Office Applications

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .