CRM Data Analyst

Tiffany & Co.
Paris, France
Closing date
7 Jul 2023

View more

Full Time
The CRM Data Analyst will assist the EMEA CRM Manager in all reporting and analysis to identify areas of improvement and provide actionable insights to enable sales professionals to proactively build strong relationships with their clients and enhance their Tiffany experience, both aimed at increasing client loyalty and lifetime value.

In addition, An alyst will be accountable for the areas of CRM system/program development, implementation and maintenance. They need to focus on client retention and loyalty initiatives as well as other client development program related supports as partnering with IT, Sales Leaders, Digital and Marketing.

Missions :

Reporting and Client Analysis
  • Manage all reports and analyses for monthly Key Performance Indicators and perform additional analyses on clienteling measurements and CRM programs.
  • Track and analyze ROIs for major selling events and client relation activities working with the Retail and Sales teams to gather all data points.
  • Perform ad hoc and scheduled client list pulls, reports and/or searches for various departments within our clienteling system and business objects. Liaise with global partners when issues arise or when ad-hoc reporting or client list pulling is needed.
  • Share actionable insights from his/her analysis, incorporating information of market, consumer and competitors if necessary

Data collection and Database Management
  • Supervise the activities of clients' data collection as closely working with the IT and Retail teams.
  • Is responsible for performing continuous data quality activities on the CRM database as managing the data entry vendor.
  • Liaise with appropriate departments to manage system enhancement requests. Work closely with Global and local IT / Operation teams to execute pre-determined clienteling system enhancement/implementation priorities, identifying and escalating new system issues as they arise.
  • Provide easily accessible client data environment which enables the Retail and Digital Commerce & Omnichannel teams to maximize client experienc

Clienteling & CRM Support
  • Effectively partner with CRM Manager to align EMEA Clienteling & CRM strategies.
  • Assist in executing outreach and follow up activities related to various programs and events, including client development activities based of client segmentation and AI targeting.
  • Support all additional efforts to champion clienteling and CRM within the region.

Required Qualifications:
  • 3-5 years prior experience in CRM, Data Analyst, or BI role.
  • English professional
  • Proficiency with SQL and Big Query. Some notions / Exposure to python, R or Dataiku appreciated.
  • Proficiency with data visualization tools for client insights storytelling, preferably Power BI (but someone already very good in Tableau, Qlik or Google Data Studio can very fast learn how to switch)
  • High level problem solving and logical thinking abilities. Must possess impeccable communication and presentation skills to influence multiple stakeholders.
  • Proficiency with email marketing and / or clienteling tools like Salesforce Marketing Cloud and Adobe analytics.
  • Strong ability on defining business requirements and ability to use various data collection tools/methodologies to analyze business issues, determine root cause and develop solution.
  • Must possess advanced proficiency in Microsoft: PowerPoint, Excel, Word and Outlook software.
  • High sensitivity for dealing with client information
  • Experience in using MS Access is a plus
  • Goes beyond given role/anticipated path to achieve bigger results.
  • A collaborative team player, while being a reliable project owner
  • Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
  • Experience of working in luxury industry is not mandatory but high sensitivity and passion for luxury/lifestyle brands from consumer's and marketer's point of view is required
  • Project management skills is preferable

Additional Information:
  • Contrat : Permanent Contract
  • Start date : As soon as possible
  • Location : Paris


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