Marketing Coordinator- Europe

Employer: Burberry
Location: Paris, France
Closing date: 7 Jul 2023

Function: Marketing
Level: Coordinator / Executive

Apply on website

Send job

Job Details
Company

Job Details

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

Participate to the Marketing strategy implementation in Europe by supporting the local Marketing team in all their activities.

RESPONSIBILITIES

Bought Media

Work closely with the Senior Marketing Manager and the Global media team on all bought media plans for Europe.

Follow all campaign briefs.

Monitor the media landscape and competitors activities

Events

Work closely with the Senior Marketing Manager, event counterparts, Client Engagement and retail teams to implement and execute a program of events, from retail activations in store to Brand events, as well as press days and internal events.

Participate to the organization of local events across Europe

Track results and follow up with post-event reports.

Wholesale

Work closely with the Senior Marketing Manager on all wholesale requests/partnerships/ pop-ups

Support the samples requests for the wholesale platforms/print collateral

Partnership

Work closely with the Senior Marketing Manager on developing a partnership strategy and its implementation.

Other responsibilities

Supervise the Marketing & Communications Assistant for all daily tasks.

Management of the budget, POs and follow up on the payment process and update budget tracker.

Market analysis and brand tracker

PERSONAL PROFILE

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: France || Non applicable || Paris || MARKETING || EMEIA - GENERAL MARKETING || n/a ||

Company

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.

At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.

Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.

Find Us