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Senior Specialist Brand Marketing (m/f/x) Calvin Klein

Calvin Klein
Düsseldorf, Germany
Closing date
24 Jun 2023

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Senior Manager
Full Time

Job Details

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location of around 500 employees.

We are looking for a Senior Specialist Brand Marketing (m/f/x) who will be part of the local omni-channel Calvin Klein brand marketing team. You drive the local marketing calendar for the brand and translate global defined brand strategies into local needs. You are a key partner for our sales teams as well as central HQ brand marketing teams. Your team makes sure to balance the local commercial needs with the brand strategy and to drive - together with our digital marketing team (incl. Content Marketing, Influencer Marketing, Media) as well as our events & comms team - 360-degree activations & campaigns at all consumer touchpoints.

As part of the team, you drive activations, campaigns, and projects as well as small cross-functional teams. Tracking business KPIs and identifying additional & new innovative ideas measure the success of our work. In your role you report to the Senior Manager Brand Marketing Europe West (Calvin Klein).

A day in the life of a Senior Specialist Brand Marketing Calvin Klein (m/f/x):
  • You will drive & manage local consumer centric activations and campaigns for our brand Calvin Klein across all channels (omni-channel)
  • You will take over first marketing budget planning & tracking for your own projects
  • You will drive new ideas and innovations to balance commercial needs with our brand strategy to expand the presence of our brands on a local base
  • You will monitor & track your activations/projects by relevant KPIs and ROIs on all channels
  • You will monitor product distribution and brand consideration
  • You will analyze brand positioning and consumer insights

What do we need from you? You have:
  • At least 3 years' professional experience in marketing, preferred in an international lifestyle brand or FMCG/Retail space
  • Strong project management skills & proven experience to drive cross-functional project teams
  • Creative and innovate driven marketing mind, with deep understanding of marketing trends
  • Strategic, performance and data driven mind-set
  • Charismatic and communicative people person with strong team spirit
  • Fluent in written and spoken English
  • Very good MS-Office knowledge (Word, Excel, PowerPoint)

What you can expect from us:
  • PVH offers you a smart working model including a flex office solution, a "work from anywhere" concept, meeting-free Fridays and many other components
  • Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH.
  • We promote a culture of development and offer training and learning opportunities through our own PVH University
  • Multiple employee benefits such as employee discounts, mobility offers, internal sports classes and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity is a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender you are welcome here.


For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Company info
020 589 9888
1013 AP

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