Skip to main content

This job has expired

Associate Web Analytics Manager

Employer
Ralph Lauren
Location
Hong Kong, Hong Kong
Closing date
5 Sep 2023

View more

Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
In this role you will manage APAC Digital/Web Insights and Advanced Analytics with a focus on insights, reporting, and advanced analytics using data to drive business decisions and optimize campaigns and the digital customer journey. You will maximize opportunities available from data and insights using modern analytical tools and techniques whilst also providing a robust reporting suite to the business. S/He will be acutely aware of the budgetary position at all times and will develop a reporting suite that clearly and accurately demonstrate ROI and profitability, from both a customer, campaign, and product perspective.

Essential Duties & Responsibilities
Responsibilities: Supporting digital business stakeholders,
* You will draw actionable customer insight to provide digital strategic recommendations across Ralph Lauren APAC.
* Your key focus will include defining KPIs, creating reporting frameworks, tool identification and implementation, and instigating best practice methodologies for Ralph Lauren e-Commerce businesses.
* You will actively promote marketing and customer analytics within the multichannel sales environment, fully contributing to improving the customer experience and creating a customer centric culture on our websites across the region.
* You will empower the organization with e-Commerce customer insight and redefine customer performance in line with wider Ralph Lauren strategic goals and objectives.
* You are a highly analytical, dynamic and attentive individual who is adept at relationship building with internal and external clients, and a strong, decisive team player that builds a climate of service excellence by maximizing the performance of their area and all associated business units. The position will work closely with the wider e-Commerce team across APAC and HK regional offices, in addition to relevant counterparts in EMEA and Global/NA offices. Reporting and Insight
* Provide an advanced, comprehensive & flexible reporting function across key actionable customer segments along various dimensions (e.g., device, product engagement, behavioral, LTV).
* Identify and agree strategic KPIs
* Support in ensuring that all marketing activity is tracked and reported on in a timely manner
* Ensure that all in-house analytical packages are correctly configured to provide robust metrics and insights.
* Drive the departmental reporting output including but not limited to the weekly, monthly, quarterly reviews and annual round-ups.
* Contribute to the wider departmental outputs.
* Deliver innovative insights and actionable outputs.
* Produce tactical analysis in line with expectations utilizing modern tools and techniques as needed
* Be forward thinking and identify new opportunities of benefit to Ralph Lauren
* Oversee Competitive intelligence tools & analysis to give business performance context/perspective
* Work with key stakeholders including Finance, Planning and Forecasting as when required. Advanced Analytics & Customer Centricity
* Provide insights that drive actionable outputs relative to the digital customer journey
* Drive the path to conversion process and utilize channel integration and multiple touch point customer journeys to optimize opportunities.
* Achieve a 'customer view' and promote sophisticated data driven personalization initiatives (e.g., predictive analytics and machine learning)
* Promote the integration of the customer database with all relevant internal systems, datasets and processes
* Work closely with stakeholders to optimize conversion through a world-class customer experience
* Maintain LTV & Attribution metrics in reporting capabilities at all times with a focus on acquisition and retention metrics Expertise
* Maintain an expert level of knowledge of all analytical and insight related activity and to be aware of industry developments and innovations at all times.
* Contribute to the overall mission of the greater Digital Commerce department.
* Constantly look for new opportunities and regularly make suggestions as to how things can be improved.
* Experience with Monetate software considered a distinct advantage

Experience, Skills & Knowledge
Responsibilities: Supporting digital business stakeholders,
* You will draw actionable customer insight to provide digital strategic recommendations across Ralph Lauren APAC.
* Your key focus will include defining KPIs, creating reporting frameworks, tool identification and implementation, and instigating best practice methodologies for Ralph Lauren e-Commerce businesses.
* You will actively promote marketing and customer analytics within the multichannel sales environment, fully contributing to improving the customer experience and creating a customer centric culture on our websites across the region.
* You will empower the organization with e-Commerce customer insight and redefine customer performance in line with wider Ralph Lauren strategic goals and objectives.
* You are a highly analytical, dynamic and attentive individual who is adept at relationship building with internal and external clients, and a strong, decisive team player that builds a climate of service excellence by maximizing the performance of their area and all associated business units. The position will work closely with the wider e-Commerce team across APAC and HK regional offices, in addition to relevant counterparts in EMEA and Global/NA offices. Reporting and Insight
* Provide an advanced, comprehensive & flexible reporting function across key actionable customer segments along various dimensions (e.g., device, product engagement, behavioral, LTV).
* Identify and agree strategic KPIs
* Support in ensuring that all marketing activity is tracked and reported on in a timely manner
* Ensure that all in-house analytical packages are correctly configured to provide robust metrics and insights.
* Drive the departmental reporting output including but not limited to the weekly, monthly, quarterly reviews and annual round-ups.
* Contribute to the wider departmental outputs.
* Deliver innovative insights and actionable outputs.
* Produce tactical analysis in line with expectations utilizing modern tools and techniques as needed
* Be forward thinking and identify new opportunities of benefit to Ralph Lauren
* Oversee Competitive intelligence tools & analysis to give business performance context/perspective
* Work with key stakeholders including Finance, Planning and Forecasting as when required. Advanced Analytics & Customer Centricity
* Provide insights that drive actionable outputs relative to the digital customer journey
* Drive the path to conversion process and utilize channel integration and multiple touch point customer journeys to optimize opportunities.
* Achieve a 'customer view' and promote sophisticated data driven personalization initiatives (e.g., predictive analytics and machine learning)
* Promote the integration of the customer database with all relevant internal systems, datasets and processes
* Work closely with stakeholders to optimize conversion through a world-class customer experience
* Maintain LTV & Attribution metrics in reporting capabilities at all times with a focus on acquisition and retention metrics Expertise
* Maintain an expert level of knowledge of all analytical and insight related activity and to be aware of industry developments and innovations at all times.
* Contribute to the overall mission of the greater Digital Commerce department.
* Constantly look for new opportunities and regularly make suggestions as to how things can be improved.
* Experience with Monetate software considered a distinct advantage

Company

Learn more about this company

Visit this company’s hub to learn about their values, culture, and latest jobs.

Visit employer hub

Learn more about this company

Visit this company’s hub to learn about their values, culture, and latest jobs.

Visit employer hub

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar jobs