Trade marketing & showroom
- Recommending trade marketing strategies to drive the brand’s growth. Working with key accounts to identify opportunities to push the brand, negotiating partnerships. Managing Trade Marketing budgets and timelines. Assist in design in-store marketing displays (retail, online & showroom) Working closely with key accounts and production companies to implement projects (pop-up, event, online marketing etc.). Including supervising technical aspects & setting up of instore displays. Assisting during Coperni sales/showroom campaigns with setting up, merchandising, sales appointments, and initiating marketing activities each season. Checking in on ST with stockists internationally and being reactive to where support is needed Develop ongoing relationships across all departments internally working closely with Sales Managers, Finance, Production, Logistics and Creative teams. Monitor key accounts marketing & pricing activities (checking RRPs, online and social push, in store activities etc.)
Retail / Shop in Shops (SIS)
- Setting and implementing brand Visual Merchandising & customer service standards Implement, check and maintain Coperni retail standards & goals Managing SIS staff in collaboration with store manager (recruitment, planning, sales targets etc.) Overviewing stock management to ensure stock is available and delivered for in store activations. Foster relationships with store departments including Floor Managers and VM Managers, Buyers etc. Implements selling contests to incentivize staff. Collects and reports back pertinent in store information and is responsible for recapping store visits. Working closely with in store staff for monthly trade reports detailing current performance of brands and key actions to improve sales, Feedback information relating to brand adjacencies, room trends, territory feedback etc. Responsible for hosting seasonal product training meetings for all major partners. Making this a fun and engaging session – to ensure that the existing sales staff are educated on the brand. Build relationships with retail partners both at shop floor level and with store management.