Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
The VIC Manager is responsible for Clienteling for the region, working closely with the Store Managers in building and maintaining the client portfolio by contributing to improve the collective and individual performance of the store team in relation to all CRM and Clienteling KPI's. This, by coaching and following up with Team Managers and Client Advisors, in setting and achieving challenging objectives for each of the steps in the clienteling process: data capture, contactability, prospecting, client outreach, appointments, and top tier client engagement and retention.
Essential Duties & Responsibilities
· Launch and lead the execution of VIC Development initiatives in store o Implement and develop a clienteling mindset among Team Managers by constantly promoting the clienteling activity o Make sure that all the global clienteling initiatives and tools are implemented, understood and followed by all Sales Associates closely with KPI objectives for result checking. o Ensure the successful adoption of the Clienteling app among the store management and the Sales Associates o Proactively develop and implement in-store programs to stimulate clienteling awareness o Work closely with Store Management and Sales Associates to select the right client profiles for local and global client activations in-store and off-site o Achieve the local clienteling KPI targets (data capture, client outreach, personal appointments, retention...) o Be an ambassador on the floor and lead by example on all clienteling aspects from welcoming clients to entertaining clients during in-store and off-site events · Recruit New potential VICs within and outside of the store o Focus on prospect conversion using all available assets o Provide training, motivation and coaching to sales staff to upgrade their ability to create and develop strong relations with clients o Proactively network to identify new business opportunities o Recruit and acquire new clients, delivering a personalized and extraordinary experience · Retain and develop the existing VIC portfolio o Constantly monitor and coach Sales Associates on data collection to enrich the data base o Highlight the importance of customer retention and being a service-centric leader through role play and morning briefings o Proactively support to identify lasping clients and implement actions to re-engage with them. o Manage the regional store empowerment budget to treat VICs and enhance the instore experience · Develop Personal Appointments activities and quality of execution o Stimulate SAs to prepare, execute and follow up Private Appointments. o Help the team to deep-dive client profiles, behavior and preferences to personalize the experience
Experience, Skills & Knowledge
· 5+ Full strategic performance cycles of Retail experience · Deep knowledge and understanding of Luxury Business, customers, competitors and products · Previous people management experience · cIn-depth knowledge of developing and implementing excellence in customer service and client relation · Commercial awareness · Ability to be pro-active and self-motivated · Flexibility with hours to suit the business needs · Excellent verbal and written communication skills. Ability to communicate down, across and up within the organization. · Excellent time management skills with the ability to prioritize workloads to meet deadlines · Basic knowledge of computer software (MS Word, MS Excel, MS PowerPoint, MS Outlook).