Associate, Wholesale & Digital eCommerce

Ralph Lauren
London, United Kingdom
Closing date
7 Jul 2023

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Working within a multi-functional team in the UK office and across EMEA regional Marketing & Communication departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility in the UK region through its top core pureplayers. The ideal candidate will fully support with the development and implementation of marketing campaigns and the optimization of the e-commerce experience, being the partners' main contact and therefore leading conversations externally and internally. Focus areas include the creation and implementation of seasonal marketing campaigns (mostly digital), on-site merchandising and user experience optimization, campaign monitoring & results tracking, KPIs analysis and marketing watch. Operating in such a highly competitive environment, the successful candidate will strive to make the marketing activities meet the expectations of Ralph Lauren customers and clients who expect the best consumer experience online and offline and the most elevated brand presentation.

Essential Duties & Responsibilities
* Support in building UK regional vision and roadmap, working with UK Brick&Click and UK Luxury associates as well as local sales teams and other relevant departments
* Develop seasonal marketing campaign with key UK wholesale Core pureplayers partners identifying relevant themes and moments based on business and brand objectives, driving their implementation on Wholesale accounts
* Lead creation and execution of brand marketing plans, in collaboration with top partners and cross-functional departments where relevant
* Brief creative teams on assets and formats requirements for Wholesale accounts with our main 2 objectives of omnichannel consistency and brand elevation in mind, ensuring optimal execution
* Coordinate performance marketing campaigns, where relevant
* Manage and monitor annual marketing budget and campaign-related finance and legal processes, including PO and invoice tracking as well as contracts signature, working hand in hand with finance and legal teams
* Support Germany region with key partner Zalando Always-on marketing activities Reporting
* Track all marketing campaigns and placements, monitoring live dates/coverage, evaluate performance, ensuring relevant KPIs are defined prior campaigns, shared by partners post-campaign and analysed to provide accurate reporting on campaign performance and data-based recommendations for future activities
* Report on performance and learnings to the relevant stakeholders On-site brand presentation
* Monitor key wholesale partners' digital channels conducting monthly site audits focusing on user experience and brand visibility, driving optimization suggestions and leading their implementation
* Manage seasonal digital brand content deployment, ensuring the right content is received and deployed as early as possible in the season
* Ensure full compliance of top tier partners with brand guidelines Digital
* Monitor new ecommerce and marketing trends with pureplayer accounts and industry leaders (i.e: programmatic, social commerce, livestreams, virtual stores, etc), track competitor ecommerce activities and identify opportunities for RL, embracing a test&learn approach
* Be a digital marketing ambassador and help partners and colleagues to act digitally and push digital boundaries

Experience, Skills & Knowledge

* 1-2 full strategic cycles in a similar position, with digital focus (ideally with ecommerce, digital marketing and omnichannel experience)
* Proven track record of success in project management
* Good understanding of the marcom eco-system
* Experience and/or interest in Fashion/Luxury is a plus
* Proficiency in reading and analyzing data
* Highly organized and structured, capacity to prioritize and manage multiple projects simultaneously (from start to completion) while meeting deadlines with attention to details
* Strong team spirit with ability to work cross-functions
* Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, curiosity, problem solving and high quality of execution
* Fluent in English


Ralph Lauren, whose name is synonymous with American lifestyle, timeless design and impeccable quality, is a cultural icon who has built the Ralph Lauren Corporation into one of the most successful companies in the world. As the first designer to produce a complete lifestyle vision, Mr. Lauren created a global brand exemplified by style, sophistication and the utmost attention to detail. Today, the Company is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.

Since 1967, Ralph Lauren has cultivated the iconography of America, as well as that of Europe and the exotic themes of other cultures, redefining a style of luxury that is recognized and coveted around the world. “I have always had a clear vision,” he said. “I wanted to develop quality products and create a whole world around that. It means taking risks, going with what you feel, but never losing sight of your vision and conviction.”

At Ralph Lauren, we like to inspire—and to be inspired. Our teams are dynamic, collaborative and innovative—and we are always looking to build them with the strongest, most inspiring people in the world.

Find Us
New York

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