Performance Media Manager
- Employer
- Burberry
- Location
- London, United Kingdom
- Closing date
- 3 Jul 2023
Job Details
This global role manages the operations behind all of the performance media channels. Working alongside the channel leads; legal; procurement, finance; IT; media agencies and platforms the aim is to improve our media efficiencies considerably through innovation and an exceptional use of data to support all performance.
Key Responsibilities
- Align with local China team to deliver commercial KPIs and support trading of 3rd party platforms (Tmall, etc)
- Partner with the data & analytics team to define ongoing attribution, implement the performance roadmap (tagging, legal requirements, etc) and main reporting
- Establish and maintain data strategies that support and power the performance media channels
- Manage innovation and new partner projects, working with multiple teams
- Support the wider test & learn program
- Establish and grow relationships with internal and external partners
- Support on channel specific projects
Qualifications
- Previous experience working in a media operations role
- Experience within Performance Media
- Must be resourceful and highly organised with an ability to learn and work independently
- Excellent communication, writing and analytical skills (Keynote, Excel, etc)
- Strong knowledge of digital marketing platforms such as Google & Meta
- Experience with marketing channel attribution
- Working knowledge of Tmall would be preferable
Company
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.
At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.
Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.
- Location
-
Horseferry House
London
GB
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