Specialist, Global Media
- Employer
- Tiffany & Co.
- Location
- New York, New York, United States
- Closing date
- 22 Jul 2023
View more
- Function
- Marketing
- Level
- Coordinator / Executive
- Hours
- Full Time
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Job Details
Position Overview:
The Specialist, Global Media will be a critical part of the Global Media team, support the Manager and VP in all tasks, and have the opportunity to lead relevant projects/campaigns. The Specialist will have a robust knowledge of the media landscape, especially as it relates to digital and social, add rigor to Tiffany's digital ecosystem, and fuel the brand's growth.
Key Accountabilities:
Required Qualifications:
Preferred Qualifications:
The hiring range for this position ranges from $88,740 - 120,060. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
The Specialist, Global Media will be a critical part of the Global Media team, support the Manager and VP in all tasks, and have the opportunity to lead relevant projects/campaigns. The Specialist will have a robust knowledge of the media landscape, especially as it relates to digital and social, add rigor to Tiffany's digital ecosystem, and fuel the brand's growth.
Key Accountabilities:
- Assist with Global Media strategy development & scaling across channels & priority markets/regions
- Assist Manager with HQ-led media plan development to augment priority markets during key sales periods
- Assist with and lead the development and execution of custom content programs and editorially led integrations in collaboration with PR and the Creative team
- Manage creator programs, projects, and cross-team collaborations, overseeing content creation from ideation to execution.
- Collaborate with creators to develop content ideas and assist on shoots as needed
- Partner closely with regional/local counterparts on all aspects of the local media planning process, from assisting with briefing through execution and reporting, ensuring Global priorities are upheld
- Lead print budgets, planning, and buying in partnership with the agency
- Understand local market landscape nuances: market maturity, channel & platform trends, and company market presence
- Develop positive relationships with cross-functional teams and media agency of record, acting as key POC/representative for the Global Media team
- Partner closely with Global Marketing throughout the campaign briefing process, ensuring media asset needs and findings are at the forefront of campaign development
- Evaluate the performance of media campaigns & digital marketing initiatives, extracting actionable insights from complex data sets and recommending optimizations for future
- Lead ad tech stack management and optimization, oversee global pixel and tagging requests, in partnership with IT, agency, and corporate teams
- Implement "test & learn" programs for digital channels including testing roadmap, test set-up, and results interpretation
- Responsible for reviewing and completing quarterly regional media spend reports and weekly marketing dashboards for presentation to Sr. leadership
Required Qualifications:
- 3-5 years' experience in marketing & media
- Bachelor's Degree
- Strong understanding of digital and offline media, web analytics, and technology
- Experience with digital analytics platforms, sophisticated reporting, data collection & analysis (e.g. Google, publisher dashboards)
- Strong attention to detail, accuracy, and accountability
- Ability to seamlessly work with cross-functional teams and external agency stakeholders
- Demonstrate curiosity about Web3 technology and be open to learning and gaining knowledge
Preferred Qualifications:
- Media agency and/or luxury retail experience
- Passion for finding the "stories" behind the numbers and translating them into concrete insights
- Familiarity with CRM data & programmatic media
The hiring range for this position ranges from $88,740 - 120,060. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
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