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Integrated Marketing Brand Manager - Americas

New York, United States
Closing date
24 Jun 2023

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Job Details

Role Overview

Develop and execute full-funnel, 360 marketing campaigns and initiatives to drive brand and business results, in collaboration with Integrated Brand Marketing, Retail, E-Commerce and Wholesale. Leverage consumer data to effectively map the client journey, maximizing digital and physical touch points to drive new client acquisition and retention. Collaborate cross-functionally, with both internal and external teams, to increase brand awareness and drive sales growth in the Americas and globally. Serve as Moncler Americas' brand coordinator with strategic partners including store channel, local digital agencies, wholesale and e-tailer partners.

Principle Responsibilities
  • Develop and execute cross-functional Omni-channel marketing strategies to drive brand desirability and awareness and client acquisition and loyalty in the Americas
  • Utilize analytics and data to drive new client acquisition, increase loyalty and optimize decision-making to maximize return on investment
  • Support Moncler Americas store network by identifying growth opportunities to increase store traffic and sales
  • Work with retail and wholesale teams to identify key investments and support through connected 360 marketing strategies
  • End to end execution of new collection launches working closely in tandem with HQ, supported by authentic and impactful storytelling that prioritizes the consumer experience
  • Work closely in tandem with wholesale and e-tailer partners to develop digitally-led cooperative advertising programs driving brand awareness and fueling strong seasonal sell-through
  • Support Moncler Americas e-commerce evolution by increasing effectiveness of owned media channels including website, newsletter and app
  • Work closely with local and global digital agencies to optimize ad spend and measure effectiveness, including paid social, paid search and display campaigns
  • Always strive for innovation, testing new partners and platforms to reach target demographics at the right time in their consumer journey, with the right message to drive deeper consumer dialogues

  • 4+ years of professional experience in a marketing role focused on driving brand and business growth
  • Strong digital expertise across a wide range of fields including inbound & outbound marketing, paid search, paid display advertising, paid social, SEO/keywords and A/B optimization
  • Ability to track and analyze complex digital programming to measure ROI and increase campaign effectiveness
  • Ability manage and maintain cross-functional relationships with internal and external partners
  • A proven track record leveraging client data to effectively identify and target valuable client targets
  • Possesses analytical skills with proficiencies in Google Analytics, SEO tactics and reporting
  • "Get-it-done", results-driven mentality, with ability to recognize growth opportunities, create marketing solutions and execute to drive awareness and sales
  • Highly motivated with ability to organize multiple teams and concepts to achieve results
  • Bachelor's degree required

Preferred Qualification
  • Appreciation and understanding of luxury, popular culture, art, style, and design

For individuals assigned and/or hired to work in New York City, Moncler Group includes a reasonable estimate of the salary rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.

A reasonable estimate of the current base salary range is $85,00.00 per year to $95,000.00 per year.

This position is classified as exempt for purposes of the Fair Labor Standards Act and the New York Labor Law, as this employee's primary duties consist of the performance of office or non-manual field work directly related to management policies and/or general operations. Moreover, it is expected of this position that the employee will customarily and regularly exercise discretion and independent judgment, utilizing his or her training, experience, and knowledge.


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