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Celebrity & VIP Manager

Employer
Ermenegildo Zegna Group
Location
Los Angeles, California, United States
Closing date
18 Jul 2023

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Function
Marketing
Level
Manager
Hours
Full Time

Job Details

Why Join Us
The Ermenegildo Zegna Group is one of Italy's most famous family driven enterprises and a world leader in luxury menswear. Founded in 1910, Zegna is deeply grounded in history and craftsmanship, yet always at the forefront of contemporary innovation and style. We are pioneers who embrace change, take ownership of our actions and work to create the world we want. With over 500 points of sale and 7,000 employees worldwide, we're as proud of our people as our products and look for others that share our passion and commitment to excellence and authenticity.

YOUR OPPORTUNITY
The Celebrity & VIP Manager for Zegna is based in Los Angeles and reports into New York. This strategic position plays a key role within the Marketing & Communications team by overseeing our VIP talents, Influencers and Celebrity Relations.

In this role you will plan, deploy, and execute an integrated strategy that supports the brand vision; lead dressing and product placement opportunities, and support digital content and press activities for Zegna in North America.

In addition, VIP engagements, studio sales and wardrobing will be a key component for growth in the department. The ideal candidate has strong existing relationships with top tier Celebrities & VIP's, as well as their representatives.

VIP, Influencer & Celebrity Relations
  • Build & propose celebrity strategies and execute VIP activities, including ongoing product and social placements, Milan Fashion Week support, event appearances, red carpet and key award moments, and more;
  • Manage product placement opportunities;
  • Build and execute plans for talent activations that support product launches, and main brand focuses;
  • Manage cross functional partnerships with global marketing, creative and press teams to ensure alignment, use and approval of assets;
  • Ability to handle and lead key dressing events and high visibility brand moments, which include overseeing fittings;
  • Secure talent for event appearances, dressing placements and activations;
  • Support global celebrity activities for all events;
  • Constantly propose and research new upcoming talent, be inventive and monitor new trends on all creative fields;
  • Monitor all talents and partner with retail teams to ensure alignment between product, sales and vision;
  • Ensure regional support for talent initiatives and assist global requests;
  • Mange global VIP and influencer custom orders;
  • Lead talent outreach and continue to build relationships with celebrities and their representatives;
  • Support NY office with negotiations of talent activities and administer agreements;
  • Manage MTM fittings & coordinate sample requests for all celebrity opportunities, in-store and offsite;
  • Support Regional Marketing team on local events;
  • Support HQ on international events as required;
  • Manage regional celebrity budget;
  • Develop, inspire and lead local LA celebrity team.

WHO YOU ARE:
  • Minimum 5+ years' experience within the retail industry
  • Exceptional analytical, communication and relationship building skills
  • Strong network of talent direct relationships & across talent representatives
  • Exceptional network of stylist relationships
  • Great team management skills;
  • Agency experience is a plus.

Company

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