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Manager, Digital Marketing Analytics

Tory Burch
New York, New York, United States
Closing date
1 Jul 2023

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Job Details

We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents' effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.
  • Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
  • We have the best team in the world and believe in paying competitively and rewarding for high performance.
  • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
  • We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
  • We are invested in your professional growth - you'll have access to free executive coaching on-demand.
  • We believe in the importance of giving back and you'll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:
The typical day is... atypical. You might be analyzing customer behavior data, working with business partners to identify growth opportunities, doing marketing channel performance reporting, building new Google Analytics reports to track customer behaviors, and monitoring and checking data quality and accuracy etc. The consistent thread is that you'll be working with an amazing team of women and men who share your passion for excellence.

A Day in the Life:

You are leading Digital Marketing Analytics, focusing on the following areas:
  • Measure the effectiveness of our brand media in driving any halo benefit using web metrics and customer data. Provide actionable takeaways to improve the effectiveness of our brand advertising
  • Work with Digital Marketing to optimizeour media spend to drive more incremental ROAS and drive greater spend efficiencies & ECNA profitability through reporting, customer insights, and testing
  • Provide customer insights to identify opportunities to drive greater effectiveness of audience segments and landing pages by marketing channel
  • Support day-to-day operations through marketing channel performance reporting
  • Analyze customer's site experience behaviors to improve conversion and identify opportunities for site experience improvement.

You are also working with Google Analytics vendor and business partners to ensure data sufficiency and accuracy.

You're resourceful, collaborative, and organized with an eye on details and a mindset for insight actionability. A sense of humor is a plus!

To Land This Role:
  • BA or master's degree with a specialization in Economics, Statistics, Data Science, Engineering, or another quantitative field
  • 3+ years of hands-on experience in analytics, including at least one year in digital marketing analytics
  • Good understanding of digital marketing operations and customer insight
  • Tech Savvy and proficient in Google Analytics and Looker Studio, Excel, Tableau, and PowerPoint
  • Able to work with a high volume of complex data using SQL and Python
  • Able to partner with key cross-functional partners to drive insights from the analysis to conclusion
  • Strong communication skills and able to influence others to achieve buy-in for recommendations
  • DTC experience preferred

Why You'll Want to Join Our Team:
We are a group of analysts and data scientists who are passionate about data and customer insights. We leverage data & insights to support decision making across the enterprise to drive customer growth, revenue growth & profitability. We love learning and innovating, and connecting the dots for the businesses.

How We Work Together
  • Adaptable - We change before we have to
  • Entrepreneurial - We own it
  • Collaborative - There's no "I" in Tory
  • Client & Brand Focused - We put ourselves in Tory's shoes
  • Live the Values - We show up for each other
  • Functional Expertise - We're constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Compensation Range
The compensation range for this position is 109,000.00 USD - 136,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits Information

We offer a generous set of benefits to help you take care of your heath, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .


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