Paid Social Specialist

Do you believe we should never stop learning? GANT, the future of American Sportswear, strives to be an Employer of Choice in 70+ global markets. If you want to challenge convention and make clothes for the courageous, curious and creative, then join us on this journey!

 

About the team

At GANT we are growing our internal Online Marketing team. With a global footprint that includes 70+ markets, 600 brand stores and over 4000 resellers, the iconic GANT lifestyle brand has become synonymous with a timeless quality and style rooted in American east coast culture. Building on this legacy and our values of curiosity and courage, we are striving to reinvent the way we work and expand rapidly online, developing a seamless consumer journey that showcases our brand identity and premium product offering, wherever our customers choose to be.

As part of this journey, we are investing in best-in-class marketing technology, media and talent. Working within this international team, that combines experience from the world’s most well-known and successful brands, you will learn from digital marketing experts and in turn, educate and evangelize the opportunity within the new and existing social media platforms. You will work cross functionally with other teams such as CRM, Dotcom, Brand and Retail, while collaborating with other media specialists, managing Paid Search, SEO, & Affiliate Marketing channels to realize our omni-channel marketing strategy.

As part of GANT Global Online Marketing, you will work within a multi-cultural team, that empowers you to be independent, learn and test new approaches and strategies. Working at GANT means flexible working hours, modern inspirational offices, and an everyday passion for fashion, with our customer at its center. Being a valued member of a supportive team, where success is rewarded with a competitive package of benefits and opportunity to grow and advance in your career.

 

Your Profile:

We foresee the successful candidate as coming from agency or client side. Having several years of operational experience of media buying within social touch points such as Meta, Snapchat, TikTok, Pinterest & YouTube. Who has proven success delivering, tactical campaigns and always on activity across the conversion funnel, leveraging both channel specific and 3^rd party tools to track & optimize performance. Someone with passion for marketing, and the technology that enables it. A person who understands the importance of data, and how to translate insight into action.

 

Responsibilities:

• Ensure activities support KPI’s, including new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, brand awareness through reach.

• Liaise with brand team to ensure brand activities for mid-funnel and upper funnel are optimized towards brand KPI’s i.e., reach, frequency, traffic volume.

• Deliver brand lift tests using brand polling or other brand measurements.

• Work within platform based and 3rd party ad management tools i.e. Meta Ads Manager, Smartly, to set up and optimize campaigns.

• Identify and develop marketing technology that improves execution in the social channels, including feed management, audience syndication, MTA, tracking & visualization.

• Request relevant creatives and content to optimize social media marketing channels.

• Use data & customer insights to identify new growth strategies, that can be tested, optimized and scaled.

 

Your skills:

• Have 1 - 3 years’ experience of operational performance marketing within social channels.

• Have solid experience with media buying on Meta and familiarity with the following: TikTok, Pinterest, Snapchat & YouTube.

• Operation experience with relevant media formats i.e., ASC, carousel, collection, dynamic, conversion, video, snap ads, story ads, catalogue etc.

• Knowledgeable within the channel specific targeting mechanics i.e., custom audience, custom list audiences, interests, behavior, demographic etc.

• Comfortable working within GA to validate media platform data and monitor performance of channels against site metrics.

• An analytical thinker who thrives by using a test-and-learn approach.

• Have an interest in and keep updated on the latest trends in Digital Marketing customer acquisition channels.

• You think it’s fun to ideate creatives and test content.

• You enjoy freedom and responsibility and have a willingness to approach projects with a can-do attitude and create new processes where needed.

• Have a BSc/BA in a technical, business or marketing related field.

• Fluent in English in both speech and writing.

 

Bonus points:

• Extra qualities and skills that will be a plus for the role, but not necessary include familiarity with Google Analytics, feed management, Tagging (GTM), or DDA.

 

 

Apply with your CV and a cover letter in English by 2023/06/19. Our team reviews applications on a rolling basis, so seize the opportunity to join us by submitting your application today! Please note that the position may be filled before the set end date.

GANT is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside with Lacoste, Aigle, The Kooples and Tecnifibre. Please visit the group website for more information.