Manager, Content Creation, Calvin Klein China
- Employer
- Calvin Klein
- Location
- Shanghai, China
- Closing date
- 26 Oct 2023
Job Details
D evelop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
Work alongside the Regional Content Creation team to develop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
Primary Responsibilities/Accountabilities Of The Job:
- Work alongside the Regional Content Creation team to develop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
- Ability to tell stories guided by audience and industry insights, demonstrating creative and structured thinking.
- Have strong esthetics taste and ability to understand the brands creative position and creative vision.
- Communicate and pitch clear ideas and creative concepts to regional senior leadership team and stakeholders.
- Ensure clear and comprehensive communication to the execution team on the brand vision and tone.
- Design visual treatment (e.g., mood boards, mockups, brand communication related decks)
- Provide direction of GTM campaign creative, message/tagline and support execution of local marketing/Ecom production if required.
- Establish and maintain unified and efficient e-commerce platform: site creation; promotion eblast; O2O projects; PDP/video shooting production etc.
- Retail Operations and Communication Training: Brief the team to develop all the seasonal training materials.
- Assis in managing the agencies and third parties, ensuring that deliverables are on strategy, on time and within budget.
- Commission creative talent for various projects and manage external contacts including photographers, illustrators, animators, stylists, printers, influencers, entrepreneurs etc.
- Research potential new vendors and develop vetting process to review them.
- Develop strong team relationships within the China Marketing /Ecom , Regional Creative and Marketing teams.
- Understand Chinese youth audiences, digital and social trends, and inspire with smart creativity.
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Qualifications & Experience
Experience: Advanced knowledge & skills - typically 8-15 years of related experience
Education: Bachelor Degree
Company
For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.
- Telephone
- 020 589 9888
- Location
-
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL
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