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Sr Director, CRM - Calvin Klein

Calvin Klein
New York, New York, United States of America
Closing date
5 Dec 2023

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Senior Manager
Full Time

Job Details

The Sr Director, CRM will be an instrumental member of the North America Marketing team, leading omni-channel strategy of customer retention programs and processes in support of our ever growing owned & operated omni-channel business. They will be responsible for crafting the retention strategy inclusive of segmentation, email and SMS marketing, lifecycle marketing and Loyalty. The ideal candidate will have a customer first mindset, analytical and data driven, aimed at maximizing revenue opportunities to achieve the region's brand and commercial objectives.

  • Responsible for developing and managing CRM strategies that align with the overall marketing calendar, orchestrating the right messages at the right time to the right audience and drive engagement and sales on our owned and operated e-commerce and retail channels.
  • Strategic thinker with an analytical mindset and the ability to think outside of the box
  • Manage a team of channel experts across Email, Segmentation and Loyalty and track measurement through each customer touchpoint for a holistic view of the consumer journey to achieve growth across all KPIs and CLTV
  • Understand and interpret customer data and drive actionable insights that will help optimize as well as improve retention for existing customers
  • Lead strategy, development and roadmap for building a new Loyalty program for Calvin Klein
  • Collaborate with Integrated Marketing and Channel leads to align retention channel messaging with product priorities, brand and commercial goals and optimize plans as needed to address business challenges
  • Work with IT group to prioritize marketing & technology projects including app marketing, SMS, and push notification programs
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability
  • Engage collaboratively with the Analytics to establish KPIs and define the learning and testing agenda
  • Partner with IT to define requirements for system improvements/enhancements and to support the day-to-day maintenance and development of the Consumer Data Platform
  • Holistic collaboration with digital marketing, ecommerce, retail and wholesale teams to synchronize and support engagement across channels
  • Superb leadership and management skillsStay up-to-date with industry trends and perform regular, thorough market research and competitive analysis to identify best practices and innovation

  • Bachelor's degree
  • 10+ years of Marketing and CRM experience in a multi-channel or online retail environment. Fashion, beauty and lifestyle experience preferred
  • Experience with Campaign Management tool (Salesforce, AgileOne, Acquia, etc.)
  • Significant experience developing and managing a consumer facing loyalty program
  • Strong collaboration & communication skills a must
  • Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation
  • A passion for digital, CRM and one-to-one communications, using data for insights and excited about incorporating new technologies into traditional CRM approaches and formats
  • Experience managing a team
  • Demonstrated success working in an integrated cross-functional team environment, providing effective creative direction and strategic feedback to improve campaign performance
  • Working knowledge of Adobe Analytics & SQL a plus
  • Proven track record of creating brand equity and driving commercial results with a blend of marketing creativity and data-driven insights
  • Excellent presentation skills
  • Proficiency in MSFT Office; deep experience with data analysis in Excel
  • Strong analytical, problem solving and critical thinking skills
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
  • Proven ability to communicate & translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies
  • Project management skills (e.g., building & rigorously tracking work plan)
  • Excellent verbal and written communication skills
  • Relentless commitment to quality and efficiency


Pay Range: $180,000 - $210,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH


For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Company info
020 589 9888
1013 AP

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