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Senior Analyst, Customer Insights

Ralph Lauren
London, United Kingdom
Closing date
6 Nov 2023

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Senior Manager

Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
We are seeking a passionate and highly motivated individual to join the Omni-Channel EMEA Customer Insights team. The Customer Insights team is a critical enabler in customer centric focus and strategic business growth. Reporting into Senior Manager of Customer Insights the successful candidate will be responsible for supporting the team in delivering customer insights and analytics projects to fuel customer knowledge across the business. The Senior Analyst partners with all direct-to-consumer teams and external partners to identify and elevate invaluable customer insights.

Essential Duties & Responsibilities
* Support in automating and executing customer reports on recurring basis for all direct-to-consumer channels (Retail, Ecommerce and Outlet)
* Develop insightful highlights and ensure effective communication of analysis, delivering to key stakeholders including Global team, Regional Retail, Marketing, Ecommerce and Store organization
* Lead and deliver tax free shopping and tourism customer performance and reporting
* Present findings and insights to senior stakeholders and partner teams CUSTOMER PERFORMANCE DEEP DIVE STUDIES:
* Execute customer performance deep dive analysis to address key business questions and challenges
* Build visual, straightforward, strategic presentations to communicate to senior leadership and partner teams
* Address business questions holistically, delivering complete customer centric insights
* Partner with Ecommerce, Wholesale, Planning and Retail teams to inject further insights into customer analysis
* Proactively develop analysis and reporting to support business critical strategies and activations TEAM AND PARTNER MANAGEMENT:
* Lead, count and develop a Customer Insights Analyst
* Work closely with Senior Manager on team strategy, prioritization and delivery
* Collaborate with Tax Free Partner agency and attend monthly digital tourism insights forum
* Partner with other data teams on building holistic customer centric performance analysis

Experience, Skills & Knowledge

* 3+ full strategic cycles in Customer Insights within Marketing and CRM
* Understanding of the luxury/retail industry or Customer Goods
* Ability to communicate actionable insights and turn complex analysis into meaningful recommendations
* Experience presenting to senior teams, supporting, and influencing their decisions
* Highly self-motivated, analytical, with sharp attention to detail
* Highly creative in problem-solving & communication, with rigorous implementation
* Experience with customer databases and working with Data teams on extracting relevant data
* Experience with using data visualization tools (e.g. Tableau)
* Fully Fluent in Excel and PowerPoint
* Basic Understanding of SQL


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