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Manager, Digital Marketing, TH China

Tommy Hilfiger
Shanghai, Mainland China
Closing date
21 Oct 2023

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Full Time

Job Details

Position Summary:

The purpose is to have an experienced team member to work with Sr. Manager, Consumer Journey, to organize a strong digital marketing team. This team will define and build a consistent digital strategy, direction and capabilities. This role will focus on providing an engaging brand experience to target audiences across official social touch points, and will be responsible for regular OA accounts management, campaign planning (social OA) and campaign effectiveness analysis.

Primary Responsibilities/Accountabilities Of The Job:
  • Support line manager to develop integrated digital marketing strategy, lead to develop brand OA strategy and tracking dashboard in line with TH marketing strategy and digital marketing objective.
  • Develop annual OA communication plan and budget allocation, make investment priorities through the year according to the latest business needs.
  • Develop and manage TH China social calendar and responsible for execution based on GTM plan and China local market needs to amplify brand campaigns, product launch, seasonal moments, and commercial moments through brand OA.
  • Set clear goals and tactics for each social platform.
  • Initiate and execute digital engagement program.
  • Monitor social listening and competitors' social activities in all aspects.
  • Support line manger to optimize and customize search strategies in all key platforms to elevate brand exposures.
  • Maintain effective internal and external communications to ensure that all relevant functions are kept informed of OA calendars and objectives.
  • Work with regional and China content teams to identify creative needs for digital content. Develop, manage and execute briefs to enrich the digital consumer journey.
  • Fully optimize integration with other Communications disciplines such as PR and influencer marketing.
  • Support line manager on digital activations
  • Social retainer agency management


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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