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Senior Manager, Marketing Lead

New York, New York, United States
Closing date
3 Oct 2023

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Senior Manager

Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Senior Manager, Marketing Lead

Primary Purpose: The position of Senior Manager, Marketing Lead responsible for managing the development and implementation of business strategies that support the acceleration of business growth online, with a particular focus on digital marketplaces. You will ensure that Coach's touchpoints online through platform and advertising will support growth while providing a seamless customer journey. The successful candidate will be a self-starter with an entrepreneurial spirit, and capable of influencing leadership and key stakeholders to support ongoing business initiatives.

The successful individual will leverage their proficiency to...
  • Oversee the long-term growth strategy for Coach's Digital marketplace business, ensuring alignment with the overall North America, eCommerce, and Digital Media Strategy
  • Manage critical aspects of the online platform business including site merchandising, content development, and website performance to ensure clear and consistent brand message as well as a seamless customer journey and user experience
  • Oversee the creation and maintenance of a Brand Store to site to ensure consistency with overarching brand positioning and messaging
  • Leverage customer, product, and site performance data to enhance the customer experience and strategic direction and identify opportunities for growth and optimization
  • Collaborate with brand marketing and creative teams both in-house and with partner agencies to develop content that best represents Coach brand, promotes key initiatives, drives top-line sales, and engages in key beta test opportunities
  • Own and maintain strong relationships with external agency and account partners
  • Develop and manage the media investment strategy and budget for digital business, ensuring efficient use of resources to drive acquisition
  • Stay up-to-date with industry trends, and best practices, and research new technologies to constantly improve site performance

The accomplished individual will possess...
  • 6+ years of professional experience, preferably in eCommerce, Digital Marketing, or multichannel retail management
  • Bachelor's degree in Business Administration, Marketing, or a related field preferred
  • Strong understanding of Digital Marketplaces (e.g. Amazon, Poshmark, Ebay, etc.)
  • Strong ability to develop and execute strategic business plans, and ability to present to and influence leadership across multiple business units
  • Strong project management skills with the ability to manage several projects with minimal oversight, while managing the priorities of the team
  • Excellent analytical skills, with the ability to analyze data to drive insights and decision-making
  • Excellent written and oral communication and interpersonal skills
  • Creative mindset with the ability to recommend innovative approaches to business initiatives and operational challenges

Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or

Visit Coach at

BASE PAY RANGE $110,000.00 TO $130,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit


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