Brand Marketing Manager, Women's

Ralph Lauren
New York, New York, United States
Closing date
1 Nov 2023

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Polo Women's. The primary objective of the role will be to support in the elevation of the Ralph Lauren brand around the world that will, in turn, continue to build sales across the business. Success in the role will come from developing a strong knowledge of the global markets, an in-depth understanding of the advertising and digital landscape, implementation of the business strategies and the brand vision/direction as led by the Design & Merchandising teams to create global strategies and stories that can then be adapted for optimal relevance across geographic regions and business channels.

Essential Duties & Responsibilities

* Development of integrated marketing and data-driven strategies for campaigns, including an end-state vision of how we leverage consumer data and insight to drive segmentation, targeting, and messaging
* Identify and anticipate short and long-term business opportunities based on the integration and interpretation of consumer trends, competitive activity, and/or retail trends.
* Collect and analyze global market information, drawing conclusions on market trends and customer dynamics, and defining opportunities for the brand
* Cultivate a partnership with Polo Women's Design teams to help bring their creative vision to life through marketing
* Collaborate with Polo Women's Global Merchandising and Design teams to ensure campaigns are aligned with the brand vision, merchandising strategies, and product assortments
* Partner with internal teams across Regions (NA, EMEA, & APAC), Public Relations, Paid Media, Special Events, Digital (Social, Search, RLE/Website, Email), Retail/Stores, Licensing as well as external partners (if applicable) to plan & execute global 360° marketing plans
* Communicate global strategies and marketing plans above internal teams, including leading cross-functional work streams such as working meetings and preparation for executive leadership reviews and presentations
* Support in briefing internal Ralph Lauren Agency on upcoming campaigns, including the development of content briefs, product ownership, and asset deliverables
* Partner with Ralph Lauren Agency to ensure briefs are followed, shoot production timelines are created and deadlines are met
* Develop documents such as launch plans, run-of-show, deliverables matrixes, and consumer-facing messaging
* Contribute to Global Marketing operational documents such as consumer calendars and briefing trackers
* Develop and report global campaign hindsight tracking KPIs, sales and media results, key insights, competitive analysis, and future areas of opportunity
* Identify and anticipate business opportunities based on men's consumer behavior, competitor/industry, and retail trends
* Compile budget tracking documents for specific campaigns & manage billing/invoices if needed

Experience, Skills & Knowledge

* Relevant experience in Brand Management, Marketing, or related field
* Preferred professional experience in women's fashion, digital marketing, or corporate communications, agency experience a plus
* In-depth understanding of women's fashion landscape, competitors, and trends
* Passion and enthusiasm Ralph Lauren brand
* Ability to balance business and brand considerations in both big-picture and day-to-day ways
* A strong team player and a self-starter - collaborative, proactive, and enthusiastic to drive teams to results
* Thought leadership and solutions driven with the ability to navigate a matrixed and multi-stakeholder organization
* Excellent organization, communication, interpersonal, and project management skills
* In-depth understanding of new media and the digital landscape
* Strong follow-through with attention to detail
* Ability to think proactively, prioritize multiple projects, and meet deadlines
* Exemplary written and oral communication skills with experience producing content for C-Suite presentations


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