Assistant Merchandiser, e-Commerce, TH China
- Employer
- Tommy Hilfiger
- Location
- Shanghai, China
- Closing date
- 28 Oct 2023
View more
- Function
- Merchandising & Planning
- Level
- Entry Level / Assistant
- Hours
- Full Time
Job Details
- Strengthen Ecom merchandising & buying capability to support the business growth and sales share increase.
- Responsible for ecom assortment selection, product performance tracking, promotion / mark down recommendation, inventory management, and online special products request/co-development, with the focus on responsible categories.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
eCom assortment plan ning and buying for responsible categories:
- Develop the EC assortment from season to season to drive the category sales growth with improving productivity.
- Use OTB effectively based on EC sales plan, category ambition, future commercial direction, market best practices, and global strategies.
- Co-lead to build EC Hero Products assortment and sales to tactically grow the key category sales.
- Collaborate to identify and build local development products for local products attack.
- Learn Market Study: closely follow category seasonality, market trends and potential needs , develop buying strategies based on all platforms' market needs and opportunities.
- Get customer feedback: Closely follow the customer voices and feedback, apply learnings to coming seasons.
- Be the market expert on jeans/streetwear and relevant emerging capsules, conduct studies, collect market trends and consumer insights.
Inventory management for the responsible categories:
- Guarantee product arrival: set best-before dates on garment groups and closely track on the factory deliveries - decide what to activate now or later.
- Monitor stock situation to secure the right assortment in the right time in co-operation with logistics and ensure the product on-shelf in time.
- Push the sales performance for each store to achieve inventory high sell-through in the season-end
- Improve inventory efficiency and rotation: monitor and ensure the inventory availability, top sellers week coverage, and arrange replenishment if needed
Merchandising management and sales driver for responsible categories:
- Monitor TP&DP's merchandisers on daily basis.
- Lead the responsible category commercial and sales planning: Pre-season & In-season.
- Co-work to develop monthly themes according to the marketing monthly GTM plan and platform heartbeat moments.
- Drive season's new-in products and EC exclusive products' conversion based on what the customers want (full price) and total sales through reasonable assortment and smart discounts & promotions.
- Ensure online visual merchandise presentation incl. categorization, imagery, copy, pricing, site placement and promotional tags are accurate and meet brand standards.
- Ensure pricing on our brand sites is accurate and promotional pricing is coordinated with internal teams.
- Stay on top of the online apparel/fashion market trends, bring new ideas to the team.
Lead the relative category product/strategy training, selling points highlights. Coach and knowledge sharing with merchandising team junior members.
Company
TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.
- Location
-
Stadhouderskade 6 Amsterdam
Amsterdam
1054 ES
NL
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