Digital Trading Performance and Reporting Analyst

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

To support the digital trading manager in the trading and site optimisation of Burberry.com and provide reporting and insights to the wider team to help drive decision making.

RESPONSIBILITIES

• Lead digital and omni-channel reporting for merchandising, trading and customer analytics insights; able to create new reporting or update existing reports to address changing priorities.
• Actively identify opportunities to source and present additional data, able to independently verify data accuracy and alignment.
• Able to create compelling visuals to present data, highlighting key insights
• Present analysis and insights at weekly and periodic trading and regional meetings.
• Traffic and Revenue Deep Dives with recommended actions for Merch and Digital Marketing teams which identify opportunities and potential risks e.g. stockouts
• Lead analysis on digital performance to understand customer's needs across different markets & identify opportunities for growth
• Use available tools to analyse customer behaviour on Burberry.com and identify opportunities to drive conversion
• Optimise online user experience including navigation and shopping journey, whilst supporting localisation and personalisation
• Analyse trade patterns in detail to ensure appropriate action is taken to drive conversion
• Optimise performance of internal search, recommendations and dynamic merch tools
• Support in sharing key regional insights and learnings from merch trading actions to the wider organisation
• Support in strategic projects, providing effective and timely data and insights to Strategy team
• Train, coach and support development of Assistant on team; train and coach team members across other teams to run and effectively use reporting
  

PERSONAL PROFILE

• Accuracy, great attention to detail
• Analytical, good numerical skills
• Strong excel skills
• Good Communication skills and teamwork
• Previous digital or trading experience in related area
• Experience with Content Square / Looker a bonus
  

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||