Senior Manager, Digital Wholesale Account Management - Tommy Hilfiger

Tommy Hilfiger
New York, New York, United States of America
Closing date
25 Oct 2023

View more

Senior Manager
Full Time

Job Details

The Sr. Manager, Digital Wholesale Account Management is responsible for driving and executing Tommy Hilfiger's Wholesale Ecommerce strategy. They will directly manage pure play e-commerce accounts in the US to maximize sales opportunity through site merchandising, digital tactics and identifying new digital opportunities. In addition, he/she will indirectly support the Sales team on site enhancements and digital tactics to drive conversion on and with other Omni channel accounts. They will be responsible for managing annual budget within ecommerce pure play accounts, and have indirect influence over Omni channel businesses.

The product lines with oversight include:
  • Tommy Hilfiger Men's Sportswear
  • Tommy Jeans Men's
  • Tommy Hilfiger Men's & Women's Accessories
  • Tommy Hilfiger Adaptive Men's, Women's Boys, Girls

  • Oversee pre-season planning for all ecom pure play accounts; collaborating with Planning / Merch to develop SKU-level, topline, and VA/Co-op budgets.
  • Lead sell-in and go to market process for pure play accounts, including recapping the business, sharing key takeaways, building assortments, verifying financial plans, and negotiating co-op/marketing budgets.
  • Execute shipments to ecom pure play vendors and manage all POs; accountable for the account ATS and shipment flow budget; update monthly shipspread report
  • Accountable for achieving shipping targets and EBIT for pure play ecom accounts
  • Create advertising and promotional strategies for ecom pure play accounts to drive topline sales and brand awareness. Execute ad/promo strategies by planning appropriate buy depths, creating funding contracts, and consulting ad agencies on targeting/ad strategy
  • Partner with TH Marketing team to develop marketing budgets and allocation for best ROI
  • Analyze weekly reporting for pure play ecom accounts and monthly reporting for Omni channel accounts. Synthesize takeaways and report out to leadership; drive action plans to course-correct business and manage execution across functions (planning, logistics, marketing, merch, etc.)
  • Create and maintain all Tommy Hilfiger product detail pages across all ecom platforms (except Ensure high-quality brand representation through best-in-class imagery & content; build out Brand Stores, A++/Enriched Content, manage in-house and external photography process for all product featured online
  • Present learnings to and share data with Omni account digital teams to drive growth, react and drive necessary changes internally to improve assortment and pricing, execute promos, and edit detail pages, resulting in sales lift and better customer experience
  • Weekly site scrub to drive conversion, enhance the customer shopping experience and deliver brand consistency across all ecom sites; responsible for the overall digital presentation of Men's Sportswear, Men's Jeans, Accessories, and Adaptive
  • Become the expert in SEO & SEM to lead efforts to maximize traffic/sales revenue for wholesale partner sites
  • Manage Omni account strategy working closely with the account executives on communication and execution of ecommerce and product assortment, merchandising and digital initiatives
  • Analyze ecommerce business and identify risk and opportunities in partnership with associate site merchant and account executive
  • Explore new digital account opportunities for the division
  • All channels-process management (flow of samples for shoots, master calendar for content requirements and needs by account)
  • Act as liaison to partner ecommerce teams across PVH to share learnings, build best practices, leverage PVH structure in negotiating digital strategies across account base
  • Map out and execute long-term projects for driving innovation

  • Bachelor's degree
  • 5 - 7 years of experience in digital, consulting, or apparel industry with proven results in e-commerce / Omni-channel
  • Must be proficient in Excel and Retail Math
  • Strong planning, inventory management, and analytical skills
  • Ecommerce experience required

Pay Range: $150,000 - $160,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

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