Director of Photography

San Francisco, California, United States
Closing date
25 Oct 2023

View more

Job Details

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

As the Director of Photography, this position is responsible for oversight of omnichannel brand photography direction, standards, and guidelines across marketing programs and channels, as well as preserving and enforcing brand codes. This position will create photography direction and standards for seasonal campaigns, oversee photo art direction of visual creative, inspire/mentor/coach designers and photo art directors, concept for seasonal campaigns and new marketing programs, work collaboratively with all creative teams in creating holistic brand experience and collaborate with strategic agency partners. This is a leadership role on our creative team. You are an inspiring leader, mentor and coach for art directors and the design team. Reporting to this role will be photographers and photo art directors.

What You'll Do

  • Leadomnichannelbrandandproduct photography direction to provide creative solutions that meet business objectives.Specifically, photography will include page, email, digital advertising,e-comm, socialand store assets.
  • Execute elevated fashion and still-life photography shoots and video content.As an expert photo art director, you have a keen eye for style, fashion and fun and can execute elevated fashion and still life photography and video content.
  • Direct photo-planning from concept ideation to post-production- including proposing photographers,videographers,stylistsand casting, pulling relevant image references, andproviding clear post-production direction.
  • Effectively delegate work, while monitoring team bandwidth, finding synergies where possible and collaborating and inspiring teamwork
  • Present creative in various settings, partnering with key senior leaders to garner feedback, create alignment and attain resources
  • Direct and manage the work ofdigital mediaagency partners, ensuring thebrand visual strategy is preserved and reinforced.Must have extensive experience in paid social media with a focus on video content development,treatment creation,directing and editing.
  • Research competitive landscape across global markets to identify seasonal trends, fashion trends, artistic inspiration and references.
  • Provide the team with insights and background behind goals and required action.
  • Drive Creative team to creative excellence with on-brand, innovativecollateral.

Who You Are

  • 10+ years of photography or photoart directionexperience, including people management.
  • BA or BFA preferred in Photography or Design
  • Proficient knowledge of Adobe CS,InVision, MS, MIRO, photo programs.
  • Experience concepting and art directing campaigns across marketing channelsand digitalmedia, with a focus on video/motionand stillphotography.
  • Passion forfashion/lifestyleetail and understanding of current industry related trends
  • Goal oriented, with demonstrated success in managing through ambiguity and change in a fast-paced, complex environment
  • Strong critical-thinking, problem-solving and strategic-thinking skills to synthesize, develop, present and build consensus around clear and concise recommendations
  • Well versed in short-term and long-range planning and execution of a portfolio of projects; Experience handling budgets and formulating resourcing plans
  • Experience in recruiting, hiring, managing, developing and motivating large teams of talented and diverse professionals
  • Established skillset in relationship-building, presentation and communication (written and verbal)
  • Demonstrated ability to collaborate and work with a variety of people in various disciplines.

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $156,400 - $207,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand's collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends. Gap is designed to build the foundation of modern wardrobes through every stage of life with apparel and accessories for adult men and women under the Gap name, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.

Beginning in 1987 with the opening of the first store outside North America in London, Gap continues to connect with customers around the world through specialty stores, online, and franchise stores. In addition, we bring the brand to value-conscious customers, with exclusively designed collections for Gap Outlet and Gap Factory stores and websites. 

Find Us

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar jobs