Manager, Consumer Insights

Employer
Tapestry
Location
New York, New York, United States
Closing date
21 Oct 2023

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Job Details

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Consumer Insights

Primary Purpose: The Manager of Global Consumer Insights, Coach is a member of our Strategy and Consumer Insights team and is responsible for supporting Tapestry's consumer insights roadmap and innovation strategy across the brand. The role has high visibility in the organization and regularly interacts with Coach and Tapestry leadership across the organization. This role will report into the Director of Consumer Insights, Coach.

The successful individual will leverage their proficiency in Consumer Insights to...
  • Support the Consumer Insights roadmap for Coach in order to drive the brand's growth goals and objectives in the coming years
  • Manage custom qualitative and quantitative research from end-to-end, collaborating with brand functional partners and external agencies to ensure objectives are met
  • Test, evaluate and build new insights capabilities (e.g. global pre-testing) in partnership with brand functional partners
  • Utilize a wide variety of qualitative, quantitative, social listening tools, etc. (both syndicated and custom) in order to address key strategic questions for the brand
  • Organize the learning agenda for the brand's always-on digital research community
  • Leverage learnings from transversal studies (e.g. Brand Health, A&Us) to customize and present to Coach's Leadership Team and drive initiatives grounded in what we learn from the consumer
  • Develop clear, concise presentations and recommendations rooted in consumer insights to influence leaders across Coach and Tapestry and formulate actionable brand strategies
  • Help build a worldclass consumer insights function that creates lasting consumer relationships to power global growth


The accomplished individual will possess...
  • 5+ years of professional experience, preferably in a consumer-focused, data-driven role
  • Strong technical mastery of research methodology and fundamentals, with expertise in qual / quant methodologies from design to execution
  • Excellent analytical skills, proven ability to translate learnings into actionable insights
  • Intellectually curious and creative, strong interest in consumer behavior and trends
  • Highly self-motivated/self-directed and able to excel in ambiguity
  • Innate drive for actionable and tangible impact on the organization
  • Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers
  • Excellent written and verbal communication skills
  • Good storyteller - succinct and impactful for senior audiences
  • Highly adaptable, works well in an environment of change


An outstanding professional will have...
  • Relevant Bachelor's degree preferred; Master's degree a plus
  • Experience in developing business strategies, ideally for global businesses preferred
  • Retail industry experience preferred
  • Client-side experience preferred
  • Strong experience in customer analytics and big data
  • Outstanding initiative, follow through, ability to get things done
  • Creativity, outside the box thinking, innovative
  • Global perspective and experience across geographies
  • Strong team player mentality, supporting cross-functional workstreams




Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Tapestry, Inc. at http://www.tapestry.com/

BASE PAY RANGE $115,000.00 TO $125,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit

​​Work Structure: Hybrid

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