Marketing Lead South Korea

Closing date
27 Oct 2023

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Job Details

The Marketing Lead South Korea is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in South Korea.
You are an amazing collaborator, who naturally connects with external and internal stakeholders to authentically bring to life On's mission and shape the future of run culture in South Korea.
You will partner closely with the local country team to craft and deliver the long term brand and marketing plan, and to drive On's interactions with our communities with a dedicated focus on accelerating brand awareness and authentically positioning On as a sportswear brand with high credibility in performance running.
You will own all marketing campaigns and brand moments for South Korea and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact.

Your Mission

- Establish On in South Korea as the most innovative performance sportswear brand with running at its core
- Craft and bring to life an impactful and seamlessly integrated brand marketing strategy and GTM across product categories, delivering a consistent brand message that brings to life On's brand mission in South Korea
- Prepare and manage quarterly and annual budgets for the Marketing department and ensure that all relevant initiatives across the full marketing channel mix are implemented on time and within budget
- Be the ear-to-the-ground and gateway to the local consumer landscape, reporting on trends, sentiments and broader societal topics, informing & influencing critical business decisions. Analyze and utilize data to assess progress and allocate resources where needed

Build, lead and coach a team of marketers across various disciplines through empowerment, purpose and clarity, and effectively collaborate with internal partners and departments.

Your Story

- Proven successful track record of progressive experience within Marketing roles across various channels such as Brand Marketing, Communications, Digital Marketing, Events and/or Trade Marketing
- An innovative and creative personality with a strong business acumen, capable of leading with a growth mindset and inspiring a talented marketing team, as well as cross-functional peers.
- Experience in a dynamic leadership role, with strong capabilities of developing a diverse team and its individual members.
- Ability to stay current and build upon Marketing best practices and trends, turning these into a cohesive, localized brand strategy.
- Fluent in Korean and English, with the ability to travel based on business needs/fluctuation.

Meet The Team

As a sports brand that is born in the Swiss Alps and with running at its core, the Marketing team at On is a fast-paced place to be with a great desire to explore. We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know the communities we're running with and finding out what they want and need. We're always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!
We're big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

This role is based in Seoul, South Korea.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.


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