SEO Executive

Leicester, Leicestershire, United Kingdom
Closing date
21 Oct 2023

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This is an exciting opportunity to be part of the fast growing and highly skilled SEO team at NEXT plc, a FTSE 100 company!

As an SEO Executive your main focus will be to manage SEO activity for our brand offering we have at Next. With a wide range of brands working with us including Laura Ashley, Ted Baker, Cath Kidston, Nike, Disney and Adidas, you will be the internal champion for these brands at NEXT and will have a hands-on role, but will be supported by the wider SEO team.

You will be responsible for all the brands from an onsite and offsite perspective, liaising with our external agency on Digital PR and Campaigns as well as being a key SEO contact for our Partnerships team. On a weekly basis you will be responsible for the brands optimisation and strategy, reporting and managing key stakeholders, assisting with technical bugs/fixes and more.

We can offer hybrid working, with part of your week working at the Next Head Office in Enderby, Leicestershire and part of your week working remotely.

About the role
  • Activate Brands' at NEXT SEO strategy, maximising organic visibility and traffic to the site.
  • Conduct keyword research and gap analysis, proactively identifying opportunities.
  • Maximise ethical link building opportunities and manage our brands backlink profile.
  • Keep key stakeholders informed, internal and external.
  • Work closely with wider teams to champion SEO and make sure best practices are met.
  • Work with the wider SEO and marketing team on various projects covering all aspects of SEO and digital marketing.
  • External agency management.
  • Support with raising and fixing various bugs and enhancements.
  • Support with the development and implementation of larger technical projects.
  • Help educate and train wider next teams and key stakeholders on the importance of SEO, best practices and how it impacts their remit.
  • Generate/support with various weekly and monthly reports focusing on key KPIs.
  • Grow organic traffic, visibility and revenue for brands at NEXT.
  • Successfully deliver an SEO strategy that maximises return on investment.
  • Ensure all website changes/developments are SEO friendly, fully optimised and minimise any loss.
  • Keep up to date with the latest trends and industry changes and be able to adapt our strategy/priorities accordingly.

About you
  • Proven SEO experience, within an in-house or agency team.
  • Working on successful SEO projects for ecommerce sites.
  • Experienced in conducting keyword research, competitor analysis, SEO audits and highlighting areas of improvement.
  • Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.
  • The ability to communicate effectively to all levels within the business and to external stakeholders.
  • External agency management.
  • Strong analytical and reporting skills.
  • Experience of using SEO tools such as SEMRush, Lumar (Deep Crawl), Screaming Frog, Pi Data Metrics, Search Metrics, Ahrefs, Majestic, Search Console and so on.
  • Experienced in every aspect of SEO, onsite and offsite.
  • Must have a flexible attitude and the ability to work under pressure.
  • Be up to date with the latest SEO trends like E-E-A-T, CWV and so on.
  • A team player with a positive attitude.

Desired skills and experience
  • Experience with large B2C Ecommerce sites.
  • Knowledge of other online marketing channels i.e. PPC, PLAs.
  • Experience of working with fashion/lifestyle Ecommerce sites.
  • Local SEO experience and managing store listings.
  • International SEO experience.

About Us
You know Next, but did you know we're a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We're the UK's 2nd largest fashion retailer and for Kidswear we're the market leader. At the last count we have over 500 stores, plus the Next Online and it's now possible to buy on-line from over 70 countries around the world! So we've gone global!

About some of our Benefits
  • 25% off a huge selection of Next, Lipsy & Victoria's Secret products
  • Company performance based bonus
  • Sharesave scheme
  • On-site Nursery available; OFSTED outstanding in all areas
  • 10% off most partner brands & up to 15% off Branded Beauty
  • Early VIP access to sale stock
  • Access to fantastic discounts at our Staff Shops
  • Subsidised restaurant, coffee shop and juice bar
  • Access a 24/7 digital GP and other free health and wellbeing services
  • Free on-site parking

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