Digital Media Lead - Paid Social

Leicester, Leicestershire, United Kingdom
Closing date
21 Oct 2023

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Paid Social is an important part of NEXT's marketing activity, both here in the UK and Internationally.

Reporting into the Digital Media Manager and working in the eCommerce department, the Paid Social Lead is responsible for developing and delivering our Social activity in order to maximise the profitable acquisition of new customers and generation of sales from existing customers via the channel.

With experience in managing large social campaigns and budgets you will have great technical knowledge of the buying platforms, be results oriented and able to work accurately at pace. You will work closely with our media agency and key social media partners to deliver profitable performance campaigns.

About the role
  • Working alongside key internal stakeholders, plan and execute 'best in class' performance led social campaigns
  • You will manage the relationship with the social team at media agency
  • You will manage the relationship with key social media partners
  • You will monitor & work with the agency to optimise all activity
  • You will work with the partners to explore new and innovative opportunities
  • Confidently manage the reporting for your channel
  • You will regularly present key campaign findings/insight identified
  • You will line manage x1 Paid Social Executive
  • Stay up to date with the digital media landscape

About you
  • 5+ years of experience of digital performance media channel, including at least 3 years in paid social (any platform)
  • Have strong numeracy and excel skills
  • Experience of planning and optimizing across performance digital media channels
  • Experience of managing social partners and/or agency relationships
  • Have high attention to detail
  • Ability to think logically - finds it easy to problem solve
  • Collaborative and works well as part of a team
  • Strong technical knowledge is essential. Ideally in at least one of the key media platforms i.e. Facebook/Instagram, Pinterest, Snapchat, alongside a broad understanding of tagging and data.

  • Annual company performance based bonus
  • Share options - opt in at 70% OR 10% cash alternative
  • Private medical insurance OR cash alternative at £715
  • Sharesave scheme
  • Pension 3% Employer/ 5% Employee
  • 25 days holiday plus bank holidays (can also buy/sell up to 3 days)
  • 25% staff discount and free next day delivery to desk for online purchases
  • Fantastic restaurant, coffee shop and juice bar all onsite at head office
  • Free car parking
  • Outstanding subsidised Nursery onsite at head office
  • Staff shop onsite at head office

About Us
You know Next, but did you know we're a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We're the UK's 2nd largest fashion retailer and for Kidswear we're the market leader. At the last count we have over 500 stores, plus the Next Online and it's now possible to buy on-line from over 70 countries around the world! So we've gone global!

About some of our Benefits
  • 25% off a huge selection of Next, Lipsy & Victoria's Secret products
  • Company performance based bonus
  • Sharesave scheme
  • On-site Nursery available; OFSTED outstanding in all areas
  • 10% off most partner brands & up to 15% off Branded Beauty
  • Early VIP access to sale stock
  • Access to fantastic discounts at our Staff Shops
  • Subsidised restaurant, coffee shop and juice bar
  • Access a 24/7 digital GP and other free health and wellbeing services
  • Free on-site parking

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