Sales Executive
- Employer
- Ralph Lauren
- Location
- Stockholm, Sweden
- Closing date
- 22 Oct 2023
View more
- Function
- Sales & Business Development
- Level
- Coordinator / Executive
Job Details
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are hiring a Sales Executive to join our Womenswear team in Stockholm, Sweden. The key objectives of the role are to sell to, maintain and prospect specialty stores and Key Accounts and to support the Sales Manager in the strategic growth of the business. Are you interested in working for one of the most successful fashion brands in the world and pursuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are the key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and strengthen our dynamic team of experts, please feel free to apply with your complete documents (cover letter incl. salary requirement & notice period, CV, references) to us! In addition to a challenging and varied job, we offer you
* A high degree of personal responsibility in an inspiring working atmosphere
* The chance to understand retail " from a corporate point of view"
* Attractive conditions for the purchase of our products
* Great career opportunities due to targeted promotion and development
* At least "10 hours of learning" every year
Essential Duties & Responsibilities
Key responsibilities Responsible for achieving sales plan and reviewing performance on a regular basis. New Business
* Support Sales Manager in strategic development of the brand
* Visit and assess prospective clients
* Negotiate floor space and location of product
* Manage requirements for fixtures and POS
* Set seasonal purchase levels
* Where necessary liaise with Store development
* Initiate new client set up and credit check
* Identify and pursue new opportunities for growth such as new market developments and e-commerce Sales
* Develop and maintain assigned speciality store business
* Assist in the planning of effective market campaigns
* Execute effective sales campaigns in line with brand strategy
* Plan and negotiate buy levels with assigned customer base
* Order Management (including checking that orders are entered correctly)
* Liaise with client regarding re-orders and general administration needs Account Maintenance
* Develop excellent customer service levels with customer base
* Maintain a sales diary, detailing meetings with each client, including target sales vs. actual
* The role involves travel across Scandinavia on a regular basis: included but not limitied to meeting Key Acccounts and create strong long-term relationships
* Visit all other accounts at least twice a year and telephone at least once a month
* Work with retailer and merchandise coordinator to maximise sell-thru of product
* Monitor deliveries, providing feedback to clients where necessary.
* Support the e-com accounts and liaise with European RL E-commerce & Marketing Departments to maximize the potential of the business Analysis & Reporting
* Track performance of target sales versus actual, in season sell-throughs, etc
* Report findings to Sales Manager and Merchandise Coordinators ensuring that 'hotspots' etc. are flagged.
* Provide end of season report, detailing overall financial performance, best and worst sellers, summary of reorders, stock levels, deliveries, returns etc. Relationship building
* Develop excellent customer service levels with customer base
* Thinking about the ultimate impact actions and decisions may have on the customers and taking proactive decisions
* Seeking feedback to find opportunities for improvement and identifying potential needs of customers
* Merchandise Coordinators
* Department Managers, Store Managers, Floor Managers, Buyers, Visual display staff
* Corner Sales teams (both employed by PRL and store)
Experience, Skills & Knowledge
Motivational and environmental fit criteria
* Strong Influencing skills and supportive attitude required to develop and maintain good relationships with accounts and team members
* Advocate of the brand and product in the market
* Ability to deal with fast paced and changing environments
* Highly organized, detail oriented and accurate
* Ability to manage multiple tasks simultaneously and support the organization both within the team but also with other RL departments locally and on a European basis Customer service, Finance, Concession business, Marketing, Brand Planning, etc.)
* Strong communication and analytical skills combined with creative and fashion sensibilities
* Negotiation skills
* Customer relationship experience
* Experience within the wholesale business
* Result-driven with a strong sense of business and finding opportunities for growth
* Thinking creatively and acting proactively to identify opportunities that are brand right and benefit the business
* Offering alternative ideas alternative ideas and possible solutions to issues Requirements & experience
* Educated to degree level preferred but not required
* Relevant number of years' experience in Wholesale Sales required with additional experience in Retail fashion environment preferred
* Experience from managing key accounts and leading key account discussions
* Experience from leading sales trainings and presentations
* Computer literate
* Solid experience in a similar role in Wholesale Sales
* Accurate and attentive to detail
* Flexible, open minded, positive attitude and a good team player
* Organization skills, capacity to deal with priorities and react to urgencies
* Analytical and problem-solving skills
* Strong communication and negotiation skills
* Thorough understanding of Key Performance Indicators
* Fluency in English and Swedish, both written and spoken
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are hiring a Sales Executive to join our Womenswear team in Stockholm, Sweden. The key objectives of the role are to sell to, maintain and prospect specialty stores and Key Accounts and to support the Sales Manager in the strategic growth of the business. Are you interested in working for one of the most successful fashion brands in the world and pursuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are the key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and strengthen our dynamic team of experts, please feel free to apply with your complete documents (cover letter incl. salary requirement & notice period, CV, references) to us! In addition to a challenging and varied job, we offer you
* A high degree of personal responsibility in an inspiring working atmosphere
* The chance to understand retail " from a corporate point of view"
* Attractive conditions for the purchase of our products
* Great career opportunities due to targeted promotion and development
* At least "10 hours of learning" every year
Essential Duties & Responsibilities
Key responsibilities Responsible for achieving sales plan and reviewing performance on a regular basis. New Business
* Support Sales Manager in strategic development of the brand
* Visit and assess prospective clients
* Negotiate floor space and location of product
* Manage requirements for fixtures and POS
* Set seasonal purchase levels
* Where necessary liaise with Store development
* Initiate new client set up and credit check
* Identify and pursue new opportunities for growth such as new market developments and e-commerce Sales
* Develop and maintain assigned speciality store business
* Assist in the planning of effective market campaigns
* Execute effective sales campaigns in line with brand strategy
* Plan and negotiate buy levels with assigned customer base
* Order Management (including checking that orders are entered correctly)
* Liaise with client regarding re-orders and general administration needs Account Maintenance
* Develop excellent customer service levels with customer base
* Maintain a sales diary, detailing meetings with each client, including target sales vs. actual
* The role involves travel across Scandinavia on a regular basis: included but not limitied to meeting Key Acccounts and create strong long-term relationships
* Visit all other accounts at least twice a year and telephone at least once a month
* Work with retailer and merchandise coordinator to maximise sell-thru of product
* Monitor deliveries, providing feedback to clients where necessary.
* Support the e-com accounts and liaise with European RL E-commerce & Marketing Departments to maximize the potential of the business Analysis & Reporting
* Track performance of target sales versus actual, in season sell-throughs, etc
* Report findings to Sales Manager and Merchandise Coordinators ensuring that 'hotspots' etc. are flagged.
* Provide end of season report, detailing overall financial performance, best and worst sellers, summary of reorders, stock levels, deliveries, returns etc. Relationship building
* Develop excellent customer service levels with customer base
* Thinking about the ultimate impact actions and decisions may have on the customers and taking proactive decisions
* Seeking feedback to find opportunities for improvement and identifying potential needs of customers
* Merchandise Coordinators
* Department Managers, Store Managers, Floor Managers, Buyers, Visual display staff
* Corner Sales teams (both employed by PRL and store)
Experience, Skills & Knowledge
Motivational and environmental fit criteria
* Strong Influencing skills and supportive attitude required to develop and maintain good relationships with accounts and team members
* Advocate of the brand and product in the market
* Ability to deal with fast paced and changing environments
* Highly organized, detail oriented and accurate
* Ability to manage multiple tasks simultaneously and support the organization both within the team but also with other RL departments locally and on a European basis Customer service, Finance, Concession business, Marketing, Brand Planning, etc.)
* Strong communication and analytical skills combined with creative and fashion sensibilities
* Negotiation skills
* Customer relationship experience
* Experience within the wholesale business
* Result-driven with a strong sense of business and finding opportunities for growth
* Thinking creatively and acting proactively to identify opportunities that are brand right and benefit the business
* Offering alternative ideas alternative ideas and possible solutions to issues Requirements & experience
* Educated to degree level preferred but not required
* Relevant number of years' experience in Wholesale Sales required with additional experience in Retail fashion environment preferred
* Experience from managing key accounts and leading key account discussions
* Experience from leading sales trainings and presentations
* Computer literate
* Solid experience in a similar role in Wholesale Sales
* Accurate and attentive to detail
* Flexible, open minded, positive attitude and a good team player
* Organization skills, capacity to deal with priorities and react to urgencies
* Analytical and problem-solving skills
* Strong communication and negotiation skills
* Thorough understanding of Key Performance Indicators
* Fluency in English and Swedish, both written and spoken
Company
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