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Brand Image Specialist

Ralph Lauren
Bicester, United Kingdom
Closing date
6 Feb 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
This roles sits in our overall Brand Image team reporting to the UK IRL & Nordics Brand Image Manager - and you will be a company ambassador as our Visual Merchandiser (Brand Image Specialist) ensuring the live set up of our seasonal guidelines and the delivery of seasonal rigs / mannequins etc. and also our interior/window displays in our own operated Flagship Retail stores across UK Region (also supporting omni-channel where needed) - our purpose is to enhance brand aesthetic and to create a memorable customer shopping experience.

Essential Duties & Responsibilities
In-Store visual presentation · Liaise with Brand Image Communication Team and In-Store Management regarding all product/seasonal presentation initiatives. · Create and develop seasonal floorplans. · Manage and implement seasonal change-over (visual strategies) · Ensure all product presentation guidelines are implemented and maintained. · Manage the presentation of Point Of Sale material. · Planning and implementation of new store openings · Drive sales through invigorating in-store visual merchandising presentations Training · Organize, prepare and conduct seasonal training seminars for in-store teams. · Cascade seasonal and quarterly product flow campaigns as well as changes to teams · Constantly train all Ralph Lauren sales teams and management on new seasonal campaigns · Developing in-store training material · Ensure teams are utilizing internal platforms and Corporate guidance as applicable. Reporting & Communication · Regular analysis and report on sales volume compared to stock levels. · Feedback any store needs to Regional & corporate management. · Communicate Visuals and any sales Results by creating regular store visit reports.

Experience, Skills & Knowledge
· Creativity and very elevated visual skills · Strong communications skills, both verbal and written in English · Energy and enthusiasm a must · Strong organization and multi-tasking skills · Excellent computer skills (MS Office) · Travel Required, along with working evening and overnights when required by the business. · Driving license · Experienced within a store or cluster role.


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