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Marketing Communications Manager, Southeast Asia & Oceania

Alexander McQueen
Singapore, Singapore
Closing date
26 Sep 2023

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Full Time

Job Details

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

Your Opportunity

This newly created role is responsible for the management of CRM database and assist in developing and implementing CRM projects across the Southeast Asia & Oceania region.

How Will You Contribute?

  • Promote the brand in SEAO and translate its DNA, Codes, Brand Vision & Business Strategy into press activities adapted to each market specificities
  • Plan and manage regional marketing and communication activities calendar, with strategic approaches to localize global plans to effectively cater to local needs, inspire and drive priorities
  • Propose and plan 360 Marketing & PR plans and KPI’s to sustain the brand, execute annual strategy and activities in line with McQueen Marketing and PR team

  • Establish and maintain strong relationships with key external stakeholders including media, KOLs and our landlords to extend and grow the communications network
  • Weekly media coverage report to HQ PR team and to store
  • Press sample management, to PR agency, loaning between Asia regions
  • Work closely with PR agencies to maintain consistent exposures

  • Manage the media strategy and planning (Digital, Print, OOH, Social Media, etc.)
  • Assets preparation coordination with HQ

  • Manage WW & local event to execute media / PR activities
  • Develop and implement event strategies in conjunction with HQ to increase brand awareness and brand identity with target market and ensuring consistency with the global brand image including planning and creating a full 360-degree planning deck for all departments
  • Execute all marketing events working closely with Retail stores

  • Develop and lead in-store client activations initiatives (outreaches, events & gifting) across the SEAO region selecting and targeting clients to drive sales, deliver top-notch client experience, and promote client retention and growth
  • Analyse HQ CRM reports, do some ad-hoc regional analysis on customer data base and suggest actions for the region.
  • Working with Retail and store managers track appointments made by Client Advisor, track KPIs such as VIC growth, Recruitment Rate, Retention rate, Prospect Target, Quality Data collection to effectively manage and use customer database
  • Partners closely with stakeholders from Training & Clienteling, Retail and Store team, across regional/global levels to develop ad-hoc materials to promote best CRM reach out conversion (guidelines and scripts on hosting calls, digital reach out etc.)

  • Managing the Region Marketing Budget & Costing
  • Conduct market visits and workshops across the zone

Who Are You?
  • Bachelor’s degree in Business or related disciplines
  • Minimum 8 years of Marketing experience in a retail environment, ideally gained in luxury fashion
  • Strong fashion and market sense with solid high-end fashion experience
  • Proficient in developing, executing, and measuring communication strategies
  • Good experience and exposure within the Southeast Asia & Oceania region
  • Well organised, pro-active, excellent analytical, presentation, and communication skills
  • Good team player with a strong sense of responsibility
  • Excellent Microsoft Excel / Office and computer literacy
  • Travelling is required


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