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Athleta Head of Brand Finance

San Francisco, California, United States
Closing date
12 Mar 2024

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Job Details

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

This position will assume a Head of Finance role for Athleta, including day-to-day responsibility for planning, implementing, managing, and controlling all financial-related activities for the brand. As a direct partner to the Brand President and their business teams, this leader will use insights, financial KPIs, business outcomes and Brand/Company strategies and goals to drive financial performance of the Brand. As a key member of the Finance Leadership Team, the VP, Brand Finance will report to the SVP, Brand Finance.

What You'll Do

  • Provide strategic financial leadership in the development for the continuous advancement and evaluation of short and long-term financial objectives.
  • Champion financial leadership of cross-functional teams in a matrixed organization (Digital, Stores, Sourcing, Product/Merch, and Tech) while ensuring delivery of Financial goals and maintaining Financial controls.
  • Ensure credibility of Finance group by providing timely and accurate analysis of budgets, financial trends and forecasts.
  • Drive the sales, margin and inventory outcomes for the Brand that deliver on optimum profit. Provide insights on how commercial plans tie to delivering forecast and budget outcomes for the Brand.
  • Evaluate Real Estate investments including new stores, remodels etc while balancing against driving a healthy fleet through increasing $s/PSF. Manage the brand capital plan to achieve business cases, maximize return and deliver expected ROIC
  • Establish and maintain strong relationships with brand leadership teams to identify needs and seek full range of business solutions; provide executive management with advice on the financial implications of business activities for both brand and Gap Inc.
  • Align financial strategies to the business and lead the team to invest in profitable growth, proactively evaluate and advise on the impact of long range planning, introduction of new programs/ strategies and regulatory action.
  • Drive focus on stakeholders (customers, partners and competitors), foster an entrepreneurial mind-set geared at problem solving.
  • Partner with the Commercial Finance team to utilize analyses and reporting to drive profitable financial outcomes within the Brand.
  • Guide and coach the organization to improve their financial decision making, controls, and develop an empowered, entrepreneurial culture focused on Profitability and Return on Investment
  • Engage, motivate, recruit, develop, and retain high performing teams through varying business climates with effective communication, empowerment, skill building and leadership
  • Ensure that effective internal controls are in place and ensure compliance.

Who You Are

  • Extensive financial experience, preferably within retail, including Corporate FP&A, M&A, and business insights-BS/BA required, MBA or CPA preferred
  • Proven ability to connect the dots on how value gets created, drive growth, and profitability
  • Ability to use analytics to support complex decisions and create more accountability across the brand
  • Profound understanding of Vertical Retail including Merchandise Planning, Allocation, and Pricing; Inventory Management and Commercial Planning; Supply Chain and Sourcing
  • Proven strengths in Marketing Effectiveness & Brand Management
  • Ability to lead with agility, pivoting resources to the Brand's most pressing issues and strategic vision
  • Ability to staff, motivate and lead department; ability to influence and drive strategy through cross functional teams
  • Capable of strategically influencing business partners through diplomacy, building consensus, negotiating, and exercising leadership skills
  • Proven ability to look toward the broadest possible view of an issue/challenge
  • Student of the competition with innovative and transformational mindset; profound experience in broad-scale change and rapid growth

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $245,500 - $337,600 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.

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