Senior Marketing Manager

Naked Wolfe are seeking a highly skilled Marketing and PR Manager with a minimum of 10 years of experience in marketing and PR.

With at least 3 years of experience specifically within the luxury fashion industry.

The ideal candidate will possess a deep understanding of the luxury fashion landscape, along with expertise in affiliate marketing, influencer marketing, and a high proficiency in Microsoft Office programs. This role demands exceptional organisational skills, good time management, problem-solving capabilities, and effective communication to collaborate with third-party PR agencies. Additionally, a high-level understanding of all social media platforms is essential to drive our brand's online presence and engagement.

Responsibilities:

• Implement comprehensive marketing and PR strategies to enhance brand visibility.
• Utilise your expertise to drive the vision for affiliate marketing growth and manage a
• team to execute this vision.
• Lead influencer marketing campaigns, collaborating with influencers to amplify brand
• Grow Correct target market reach and engagement across various social media platforms.
• Manage and coordinate marketing campaigns to ensure timely execution and monitor
• set up budgets with directors to optimise ROI.
• Oversee the creation and distribution of compelling content across various channels,
• be creative head of Naked Wolfe social media, email marketing, social advertising, and press releases.
• Utilise your problem-solving skills to analyse marketing data and trends, providing
• valuable insights and recommendations for continuous improvement and progression of trends.
• Work closely with third-party PR agencies to coordinate PR efforts, monitor media
• coverage, and enhance brand reputation.
• Maintain strong relationships with media outlets and journalists to secure media
• coverage and press opportunities.
• Stay up to date with industry trends and best practices in marketing, PR, and social
• Study daily all avenues to keep our brand ahead of the competition.
• Collaborate with cross-functional teams, including design, product development, and
• sales, to ensure consistent brand messaging and alignment across all marketing
• initiatives.
• Ability to plan, manage and execute branded events and report on results from such
• events.
• Work with directors to plan and delegate duties for successful sale events.
• Ability to explore other outlets for brand awareness campaigns such as physical
• advertising or collaborations with allinged luxury brands.

Requirements:

• Minimum of 10 years of experience in marketing and PR roles, with at least 3 years of experience specifically within the luxury fashion industry.
• Proven experience in affiliate marketing and influencer marketing, with a track record of successful campaigns and partnerships with case study's if possible to demonstrate.
• Excellent organisational skills and ability to manage multiple projects and deadlines effectively.
• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint) to create reports, presentations, and campaign analyses.
• Strong problem-solving capabilities and a proactive attitude to address challenges and achieve marketing goals.
• Effective communication skills to liaise with internal teams, external partners, media contacts, and third-party PR agencies.
• In-depth knowledge and understanding of all major social media platforms to drive impactful social media marketing strategies.
• A passion for the fashion industry and a keen eye for fashion trends and consumer behaviour.
• This is a full time in office role in Central London.

Join our team and take the lead in crafting and executing marketing and PR initiatives that help elevate our brand to new heights. As the Marketing and PR Manager, your experience and skills will be critical in shaping our brand's reputation, driving growth, and establishing a strong presence in the competitive fashion market. Apply now and be part of our exciting journey ahead!

What we will offer you:

- Best in class salary and benifits. 

- Potential to grow to director level after implementing and executing on PR mission. 

- An amazing working environment and travel opportunites