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Social Media Specialist - Freelancer

Employer
Ermenegildo Zegna Group
Location
Milano, Lombardia, Italy
Closing date
16 Dec 2023

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Job Details

Responsibilities:
  • Contribute and support the Social Media Manager in the definition and execution of the global social media strategy;
  • Take charge of the day-to-day management of all social media channels, ensuring content is delivered flawlessly across various platforms and support in the creation of briefs, deck and presentations;
  • Collaborate closely with the creative team, briefing them according to the social media calendar to ensure timely and high-quality content production across all required formats;
  • Work collaboratively with internal and external stakeholders and departments, supporting in the liaison of the social media agency;
  • Foster deep integration with the omnichannel team, especially the paid social media team, to optimize campaign and content performance through data-driven insights;
  • Collaborate with internal teams such as PR, Events, and Retail to identify and maximize marketing opportunities and activations across all channels;
  • Coordinate the HQ social media strategy and calendars with key markets, with a particular focus on platforms like China;
  • Collaborate closely with the paid advertising team to generate comprehensive reports and insights, leveraging data to refine and enhance social media strategies;
  • Support in the research of competitor activity and industry insights

Main skills required
  • Proven experience in managing social media across multiple channels on a global scale;
  • A curious mindset and a passion for social media, serving as an internal 'expert' with a deep understanding of current trends and best practices;
  • Excellent organizational skills with meticulous attention to detail, and the ability to effectively prioritize tasks within a dynamic and fast-paced environment;
  • Proficiency in the Adobe Suite to assist in content creation and editing;
  • Proactive attitude towards collaborating with both direct and indirect team members to achieve common goals;
  • A background in a luxury brands is highly preferred.

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