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Sr. Manager, Global Brand Analytics

New York, New York, United States
Closing date
15 Mar 2024

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Senior Manager

Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

The Global Coach Brand Analytics team is responsible for providing the insights, measurement frameworks, and self-serve tools to enable the Coach Brand team to deliver its ambitious growth strategy. This role will lead the measurement of brand growth initiatives, develop and operationalize measurement frameworks across the brand, and own Global consumer forecasting. The ideal candidate will have an exponential growth mindset and the ability to leverage data and analytics to drive key decisions. This role will play a pivotal role in in shaping and executing our brand and consumer growth strategies. The role reports to the Director of Global Brand Analytics and will manage and develop a Sr. Analyst.

Primary Responsibilities:

  • Measurement of Global Brand Growth Initiatives
    • Develop and implement robust measurement frameworks to assess the performance of brand growth initiatives.
    • Collaborate with workstream leaders to measure specific actions taken within each initiative.
    • Develop playbook for growth initiative measurement that can be leveraged globally
  • Global Insights, Actions, and Business Impact
    • Create and operationalize measurement frameworks to contextualize business performance and drive actions cross-functionally
    • Analyze data to inform business strategy, uncover opportunities for business growth, and communicate recommendations at all levels of the organization
    • Implement frameworks globally in partnership with local leadership
  • Global Consumer Target-Setting (Consumer Pipeline Model)
    • North America - own consumer pipeline model, forecasting, actualizing, and reporting on performance in partnership with cross-functional business teams
    • Lead the roll-out and operationalization of the global consumer pipeline model across all regions. Partner with local teams on best practices for rollout and adoption of the model and targets.
    • Partner closely with Finance on target-setting and adoption

The accomplished individual will possess
  • 7+ years of relevant experience (analytics, FP&A a plus)
  • Solid understanding of marketing concepts, principles, and practices
  • Experience working with Google Analytics, and proficiency with data visualization tools such as Tableau, DOMO etc.
  • Capable of analyzing data and providing actionable recommendations
  • Mastery of the following analytical tools: modeling and reporting in Excel and SQL
  • Proficiency in Microsoft Office Suite
  • Strong organizational, communication, and presentation skills
  • Proven ability in handling concurrent projects with attention to detail and accuracy

Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at #LI-JL3.


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