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Digital Contents & Localization Assistant

Ralph Lauren
Hong Kong, Hong Kong
Closing date
8 May 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Digital Contents & Localization Associate is responsible for overall digital content/asset E2E workflow and site merchandising strategy to support eCommerce businesses in APAC. He/she will be actively engaged in digital contents and assets planning related communications to provide ownership confirmation to multiple stakeholders and deliver regional needs from digital merchandising & content perspectives. He/she will support project-managing the local content creation/development process on a project basis which requires liaising between stakeholders, global/regional and cross-functional teams, as well as external vendors/agencies. He/she will stay on top of site merchandising strategy across APAC Digital downloading from the global and regularly communicating with the markets. Key partners will include regional eCommerce teams, global/international contents team, APAC buying and merchandising team, global/regional marketing/PR teams, global studios and Digital Design/Content Teams.

Essential Duties & Responsibilities
Key Responsibilities
* Support managing all brands' ownership statuses and actively communicate with Global/International content teams providing regional needs in order to increase regional relevancy and drive stronger commercial success for every seasonal and strategic digital campaign
* Keep up to date on latest digital contents and product asset production trends and data flow technology at both organization and industry levels
* Stay abreast on corporate ethics regarding diversity & inclusion and cultural sensitivity and manage related communications with regional partners
* Continuously streamline digital contents and product asset data flow based on regional needs and redesign backend workflow where necessary
* Support high-priority projects & initiative asset production/delivery by coordinating with cross-functioning teams at global level
* Take a supporting role in project management of local content development projects
* Be the communicator between cross-functional teams, external vendors (ie: agencies), and stakeholders
* Maintain a project tracker (ie: Monday) to capture and document all moving aspects of the project such as:
* Marketing campaign timeline
* Product Asset readiness
* Site Content timeline
* Shoot production timeline
* Inventory Delivery timeline
* Arranging various pre-production to post-production logistics:
* Securing the product samples or props for the shoot
* Feedback management with internal teams and external agency/vendor
* Manage APAC site merchandising strategy:
* Download the new initiatives and enhancements from the global team and communicate with the regions
* Have a regular TB with each market to support each market's site merchandising needs
* Regular site screenings and competitor analysis to stay up to date with the market best practices
* Be able to utilize analytic tools to measure the success of different site merchandising strategies

Experience, Skills & Knowledge
* Excellent written and verbal English communication skill is a must, additional Mandarin Chinese / Japanese and/or Korean (both written and verbal) language proficiency is a strong plus
* Minimum 3 years of professional experience in a similar industry/position in corporate environment
* Minimum 2 years of Buying/Merchandising, Ecommerce Visual Merchandising or Digital Marketing is a strong plus
* Be able to learn different systems and tools quickly
* Ability to multitask and handle multiple projects with tight deadlines
* Thrives in fast pace environment, highly organized, high attention to detail
* Strong interpersonal and efficient communication skills, a self-starter willing to take up new challenges
* Independence in carrying out assigned tasks with minimal supervision
* Project management or Account Executive experience is a huge plus
* Excellent understanding of retail & eCommerce landscape and technology
* Digital savvy, data-driven, excellent problem solver with analytical skills
* Open-minded and ability to think creatively and propose new ways to continuously improve
* Team player who appreciates cross functional collaboration and active engagement with a can-do mindset
* Advance proficiency in MS Excel, PowerPoint, Word


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