PPC Marketing Manager

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

We are looking for an experienced PPC Performance Manager to join the Performance Marketing team and lead growth across paid search, shopping and display channels. Together with the Head of Performance Marketing you will lead the channel growth, as well as strategy, delivery and managing a multi-million £ channel across UK and EU whilst hitting company targets.

• Creating, developing, and implementing effective long and short-term strategies through effective management of the PPC budget
• Define and lead a testing roadmap to deliver innovative, best-in-class campaigns whilst measuring results
• Overseeing campaigns across various search platforms (e.g., Google Ads, Bing Ads, Display)
• Closely monitor and optimise campaigns, ensuring ads are relevant, engaging and optimised towards new and existing audiences
• Day to day management of internal team of executives, ensuring best practices are executed across all campaigns, and all campaigns go live in a timely manner
• Strengthening platform accounts and key client relationships
• Own the feed strategy, ensuring product feeds are up to date, best in class and constantly improving
• Reducing risk of click fraud and spend against invalid traffic
• Tracking and reporting of daily, weekly, and monthly KPIs, presenting opportunities for improvement to the wider team
• Champion paid media within the organisation and work closely with the marketing, trade and creative team sharing knowledge and insight when appropriate
• Work as a proactive member of the digital marketing and wider e-commerce team, offering ideas and insights for the benefit of overall revenue targets
• Create reports and share strategic insights on a regular basis as well as provide ad-hoc reports for other areas of the Ecommerce team
• Work with the data team to refine our segmentation and targeting strategy across all channels
• Work with the Digital Design team to create effective creative assets
• Collaborate with brand marketing to form engaging, on-brand copy that helps provide a seamless user experience
• Work alongside the SEO team to form a comprehensive integrated search strategy

Qualifications

• Extensive experience within PPC roles
• Experienced in biddable based media buying (PPC, Shopping, Display)
• An advanced user of data analysis
• Comfortable with being able to justify decisions with insights, translating data into comprehensible and visual reports
• Experienced with AdWords and Google Analytics
• Strong product feed management experience
• Test and learn mentality and experienced conducting A/B tests
• Experienced in creating and segmenting audiences