Senior Manager, Marketing, Tommy Hilfiger Asia Pacific

Tommy Hilfiger
Hong Kong, Hong Kong
Closing date
6 Jan 2024

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Senior Manager
Full Time

Job Details

Position Summary:

  • Collaborate with Global Marketing teams and APAC country Marketing teams by developing regional campaigns and marketing activity, that align with the global brand direction.
  • To drive and increase the overall awareness of the brand across the APAC region by delivering impactful 360 campaigns. This work will be done in close collaborations with the Country Marketing teams.
  • Drive sales with commercial marketing initiatives which can be used by the local Marketing teams to drive traffic into omnichannel.
  • Deliver and optimise bought media across multiple channels which increases awareness and sales.

Primary Responsibilities/Accountabilities of The Job:

  • Manage & track budgets across all markets, campaigns & touchpoints. Analysis focusing on O&O and KR/AU.
  • Oversee the campaign planning and execution of local developments across region to ensure excellence in all touchpoints, including:
    • Paid media (both online & offline):
    • Social media
    • Website - DTC websites & marketplace (CN, JP, KR)
    • Digital activation for APAC identified campaigns/initiatives.
    • CRM
    • Retail activation - instore activation, GWP, customization, Pop-Ups...etc.

  • Management of the Media planning and Regional Media agency
  • Marketing calendar development, seasonal touchpoint strategy, and campaign roll out planning focusing on APAC big bets & selected capsules.
  • Project management (critical path) of APAC marketing operations with focus on key campaigns/initiatives to bring the alignment across key functions, e.g., VM...etc.
  • Fashion show/big scale event (PA) social media & online marketing activation. Oversee consumer facing activation in local markets, e.g., curating content from global team, driving local content via engagement with local influencers/ celebrities, and identifying/executing special activation e.g., livestreaming, see now buy now activation...etc.
  • Responsible for measurement and reporting of key campaigns - from setting objectives, optimization and strengthening marketing ROI & ROAS.

Knowledge /Skills Required:

  • Excellent Marketing background and experiences, familiar with MNC and matrix environment , previous fashion experience is nice but not essential .
  • Planning and Operations and budget management experience would be good .
  • Ability to lead and influence with open mindset, work in collaboration and partnership with stakeholders in global, region and markets .
  • Ability to communicate effectively with cross-functional stakeholders with strong presentation skills.
  • Ability to work in agile manner with excellent time management and organization skills, plus ability to handle tight timelines .
  • Excellent co-ordination and multi-tasking skills .
  • Fluency in English.


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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