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Senior Art Director - Tommy Hilfiger

Tommy Hilfiger
New York, New York, United States of America
Closing date
6 Feb 2024

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Senior Manager
Full Time

Job Details


The THNY Creative Studio is a full-service, in-house integrated creative agency, supporting marketing and communications initiatives for Tommy Hilfiger, The Americas. The Studio Team is responsible for managing all areas of photo/video production, retouching, digital and print production to deliver a coherent and consistent visually branded message across all marketing channels. Marketing channels include, but are not limited to, direct to consumer, email marketing, point of sale, e-commerce, wholesale, social media, influencer marketing, advertising, public relations and events.


The Senior Art Director is responsible for the development and execution of all creative marketing deliverables for Tommy Hilfiger North America, as well as key Global initiatives. They will translate business objectives into creative strategies that drives consumer engagement and sales across multiple touch-points. The Senior Art Director will conceptualize high level campaigns and follow through to execution. They will ideate, develop and oversee all print and digital creative content to ensure a holistic approach across all touchpoints. Scope of work includes, but not limited to: seasonal photoshoots, POS collateral to support the In-Store initiatives, DTC (Direct-to-Consumer), site content, emails, media and packaging. The ideal candidate should have experience in photoshoot creative direction, designing for retail marketing environments and ability to bring to life a holistic consumer journey. A strong knowledge of retail fashion, E-Commerce, web and mobile web production, digital and imagery pre- and post-production will allow the Senior Art Director to work with creative teams and internal/external stakeholders to find innovative, yet feasible solutions to various marketing initiatives.


  • Partner with the Senior Director Creative Studio, to drive and iterate on the brand visual identity and photo direction for multi-channel 360 content campaigns that touch all areas of the customer journey
  • Ideate, develop and oversee to execution across all seasonal touchpoints including, but not limited to: omni-channel marketing initiatives, E-commerce site experience, Retail and WS In-store POS collateral, Email, Direct-to-Consumer vehicles, Media, Regional Advertising and promotions while maintaining brand consistency
  • Lead creative development and on-set art direction for seasonal on-figure and still life photoshoots from content planning to execution, including proposing talent and crew for all divisions including but not limited to Sportswear, Tommy Jeans, Kids and Underwear
  • Oversee image and video post-production, inclusive of guideline development, communicating creative feedback to Studio Producers and external vendors for seasonal photoshoots
  • Lead a team of designers responsible for developing and executing creative content that will be used across all mediums from print collateral, digital and video through the lifecycle of project - concept, development, refinement, execution
  • Conceptualize and present creative campaign ideas to senior leadership and cross-functional stakeholders through mood boards and mockups
  • Ability to regionalize Global creative direction, apply agency supplied branding guidelines and coach designers on adhering to such guidelines to meet business needs
  • Represent and rationalize own and team's work to gain leadership alignment on creative and strategy
  • Oversee multiple creative projects at the same time, for self and team
  • Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines, balancing priorities and refining strategies
  • Act as brand filter and quality control for all team's work
  • Evaluate creative team performance and guide improvements
  • Integrate editorial content into marketing collateral and collaborate closely with copy team to communicate brand messaging
  • Partner with Production at early stages of the creative process to ensure delivery of the most innovative creative while retaining a cost-effective approach
  • Oversight of incorporating postal and regulatory guidelines into direct mail, email, and mobile vehicles
  • Responsible for evolving creative strategies to improve effectiveness and/or reduce costs while continuing to elevate brand positioning
  • Participate in new idea sessions and the possible development and execution of those ideas (i.e.: shopping experiences, new sites, marketing campaigns, etc.)
  • Manage team workload and timelines in partnership with supporting Producers
  • Streamline projects whenever possible and proactively identifies and resolves issues
  • Maintain and manage partnerships with external Agencies, Stylists, Photographers, Vendors
  • Can quickly respond and adapt to creative feedback and requests
  • Mentor and inspire junior designers promoting a healthy, positive and collaborative atmosphere
  • Foster cross-functional relationships and effectively meet objectives, deadlines, and budgets
  • Oversee freelance recruitment in close collaboration with the Senior Director Creative Studio, monitoring freelance hours
  • Research and share design trends and competitive execution


Direct: Assistant Art Director & Graphic Designers

Indirect: Web Developers, Video/Imagery Post-Production Vendors, Photographers, Photo Studios, Talent Agencies, Internal Stakeholders (Retail Marketing & E-Commerce), Creative Design, Assist in on-boarding of freelance or new employees


Ensures projects stay within agreed upon budgets and creatively problem solves with cross-functional teams as needed.


Determines appropriate vendors to use based on project scope in partnership with Senior Director and Senior Producer. Determines appropriate creative team assignees based on expertise and workload. Prioritizes designer workload based on project schedules and business importance. Prioritizes and manages multiple tasks/projects to meet deadlines. Recommends and continually updates procedures to improve operational efficiency.


Fluid environment with tight deadlines and changing priorities. Willing to work occasional nights and weekends. Must be available for occasional travel.

  • 10-12+ years creative experience in E-Commerce and Retail environments in Fashion
  • 3+ years assistant art direction and leading a team
  • Creative agency experience a plus
  • Fashion retail experience a plus
  • BFA in Graphic Design or equivalent experience (portfolio required)
  • A refined taste level with expert design and typography skills, knowledge of proper kerning, tracking, leading, etc., with an emphasis on digital marketing
  • Experience with photography direction and fashion editorials
  • Strong web animation and interactive design skills
  • Keen understanding of E-Commerce terminology, site attributes and creative content needs
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects etc.), Sketchapp and Figma
  • Experience in photoshoot planning and pre-production, as well as imagery and video post-production for both laydown and on-figure assets
  • Experience working cross-functionally with E-commerce, Merchandising and Media teams
  • Effective management of multiple, concurrent projects against aggressive timelines without compromising accuracy or quality
  • Understanding of HTML/CSS and common coding/programming practices
  • UX/UI design background
  • Knowledge and understanding of the fundamentals of direct marketing
  • Solid understanding of both print and digital assets with ability to integrate them seamlessly
  • Advanced working knowledge of direct mail marketing and postal requirements in the U.S. and Canada
  • Experience working cross-functionally with Retail Marketing and Visual Merchandising teams
  • Effective management of multiple, concurrent projects against aggressive timelines without compromising accuracy or quality
  • Knowledge of maximizing design to achieve production efficiencies
  • An understanding of customer priorities and ability to strive to exceed expectations
  • Ability to take direction, concept and provide multiple design solutions with limited direction
  • Strong knowledge of fashion photography history and trends
  • Ability to think outside the box and awareness to digital trends
  • Extremely detail oriented, well organized, strong problem-solving skills
  • Team player with positive "can-do" attitude
  • Confidence and ability to manage upwards and interact with various levels of senior management
  • Ability to mentor and mange junior designers
  • Basic knowledge of Microsoft Office, particularly Excel and Outlook
  • Excellent interpersonal skills and ability to build and maintain strong professional partnerships
  • Strong interest in and aptitude for producing creative and marketing solutions
  • Positive attitude, teamwork-oriented, reliable, focused on deliverables
  • Creative problem-solver
  • Ability to thrive in fast-paced environment
  • Keen attention to detail
  • Strong vendor management and negotiation skills
  • Excellent organizational, written and verbal communication skills
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Creative thinker. Must be able to find the best solutions and develop methods to improve efficiency while meeting all project's goals and objectives. Must be flexible to adapt to changing trends of business and/or ad hoc projects

Pay Range: $150,000 - $170,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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