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Brand Image Manager

Ralph Lauren
Bicester, United Kingdom
Closing date
20 Jan 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Responsible for creative brand implementation, elevation execution strategies while maximising sales & profit across region. Responsible for the management and training of the Brand Image team. Ensure the visual strategy meets the Ralph Lauren Ethos and supports the long-term growth and profitability of the business. Also protects and enhances the image of the Ralph Lauren Brand internally and externally.

Essential Duties & Responsibilities
Brand Elevation - Ensure that all stores creative execution is delivered the "best in class" to the consumer aligned with the BI strategy. - Enhances the customer journey across the PRO stores ensuring both magic & logic are balanced & consider local market implications. - Be brand aware and protect our brand equity also the region. Project Management - Collaborates cross functionally with all stakeholders and keeps them informed on changes affecting region on a regular basis. - Defines the project goals and the best way to deliver the BI image strategy for the relevant store in partnership with line manager. - Nurtures all relationships that are key to the outcome of each project. - Responsible for identifying challenges within projects which could put it at risk, escalating to line manager. - Responsible for their team's year calendar of installs - Responsible for providing project hindsight and recommendation reports to improve future projects. Business Development - Identifies in partnership with line manager, brand appropriate commercial opportunities that drive success for their region. - Understanding of seasonal buy strategy, key performance drivers & priority of concepts-based shape of buy. - Understanding of the market - Understanding of the P&L of each store & space dynamic metrics to drive the right balance of sales to space mixes. Leadership - Set clear expectations and inspire the team to deliver results. - Collaborate with line manager to create a working team and environment that allows, creativity, strong work ethic and a passion for the Ralph Lauren Brand. - Challenge others to develop as leaders while serving as a role model. - Develop strong and effective business relationships with all Departments. - Develop a broad knowledge and understanding of all departments, understand others point of view. - Conduct employee performance reviews based on competency and goal setting, identifying development opportunities and succession planning. - Facilitate regular team and department meetings, ensure two-way dialogue. - Consistently acknowledge and appreciate team members contribution. - Management of T&E budget in partnership with line manager, ensuring to be aligned with company & FP&A targets. Communication - Facilitate and set up effective communication links between all cross functional business partners. - Model RL values & create a psychological safe environment for employees to thrive. - Hold regular status meeting with the teams, set clear expectations and provide detailed action plans. - Support training & upskilling of creative team- hard & soft skills - Identify & facilitate training session on creative to drive education, inspiration & compliance. - Resolve and/or escalate issues in a timely fashion.

Experience, Skills & Knowledge
- 5 years' experience leading regional/area visual team. - Analytical and problem-solving capabilities - Demonstrate leadership skills and experience. - Analytical and problem-solving capabilities - Ability to influence and elicit cooperation and from a wide variety of resources including senior leadership. - Capability to manage multiple projects and tasks whilst maintaining a strategic approach. - Ability to travel to multiple store locations along with working evenings, nightshifts etc. depending on the business needs. - Ability to use MS Office - Abode Cloud user - desirable


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