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Brand Image Specialist

Employer
Ralph Lauren
Location
London, United Kingdom
Closing date
3 Jan 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Responsible for helping to enhance the Ralph Lauren brand aesthetic/creating a memorable customer shopping experience by executing and maintaining rigs and creative interior displays at the UK RL Retail stores.

Essential Duties & Responsibilities
Essential Duties & Responsibilities · Execute interior/window changeovers and installations for stores, including look selection, rigging, creative moments and on-site prop placement. · Conduct daily maintenance walkthroughs of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site, including the overall tidiness of each store. · Attend weekly walkthroughs and execute interior/window creative updates for stores according to business needs, including: re-dressing mannequins, re-propping, re-merchandising and sourcing alternative product for interior presentations. · Build relationships and communicate on a regular basis with store line to ensure that store and creative needs dovetail. Support with store staff's creative training. · Prepare for the next installation or floor change, in keeping with up to date floorplans and a rolling creative calendar. · For each installation, take responsibility for assisting in procuring and compiling creative and aesthetic elements for interiors, including directives, moodboards, accessories, tools, samples and decorative prop elements. · Research, identify and utilize multiple vendors and resources for props and decorative elements. · Take responsibility for staying connected to the Corporate Office via the Team Site, including updates to the directives, showrooms, advertising, product deliveries and buys.· Actively participate in the timely updating of the Team Site with window and interior photo recaps and regional calendars.

Experience, Skills & Knowledge
· Ability to conduct installations outside of standard working and retail store hours (i.e., evenings after 7 PM/weekends). 2-4 cycles in visual merchandising and rigging experience, preferably in a luxury/accessories retail environment. · Strong visual skills and eye for detail. Creative personality. · Fast learner, team player with strong work ethic. · Proactivity, autonomy, strong time management and organizational skills in order to execute a running punch list, maintain and install a rolling calendar and meet fast-paced deadlines. · Ability to travel to multiple store locations. · · Excellent communication skills, both verbal and written, with supervisors and peers. · General computer proficiency including Word, Excel and Outlook. · Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights. · Passion and affinity for the Ralph Lauren brand.

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