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VP, Analytics E-Commerce

Gap Inc.
San Francisco, California, United States
Closing date
5 Dec 2023

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Job Details

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Data Science Team at Gap Inc. applies data analysis and machine learning techniques to drive business benefits for Gap Inc. and its brands. The team's focus is on ML / AI and Analytical capabilities to support customer acquisition and retention, personalization, and marketing at Gap Inc. Areas of expertise include search and recommendation, segmentation, targeting, forecasting, marketing effectiveness measurement and optimizations, customer behaviors, site analytics and business growth initiatives. You will support the team to build and deploy Data and Analytics capabilities, in partnership with GapTech, product, Central Marketing & business partners across our brands.

What You'll Do

As the Vice President of Analytics, you will play a pivotal role in driving data-driven decision-making within our organization's e-commerce division. This senior leadership position requires an experienced analytics professional with a proven track record of leveraging data to optimize online retail strategies. You will be responsible for leading a high-performing analytics team, implementing advanced analytics techniques, and providing actionable insights to enhance the overall performance of our e-commerce platform.


Strategic Leadership:
  • Provide visionary leadership in the development and execution of e-commerce analytics strategies aligned with business objectives.
  • Collaborate with C-level executives to integrate analytics into overall business strategies.

Team Management:
  • Lead and mentor a team of analytics professionals, fostering a culture of innovation, collaboration, and continuous learning.
  • Oversee the recruitment, training, and development of analytics talent.

Data Governance:
  • Establish and enforce data governance policies to ensure the accuracy, consistency, and security of e-commerce data.
  • Collaborate with IT and data engineering teams to optimize data infrastructure.

Advanced Analytics Implementation:
  • Drive the implementation of advanced analytics techniques, including machine learning and predictive modeling, to enhance customer insights and business predictions.
  • Stay abreast of industry trends and emerging technologies to continually evolve the analytics capabilities.

KPI Development and Monitoring:
  • Define key performance indicators (KPIs) for e-commerce success and continuously monitor, analyze, and report on these metrics.
  • Work closely with cross-functional teams to align analytics with business goals.

Customer Behavior Analysis:
  • Utilize customer segmentation and behavior analysis to identify opportunities for personalized marketing, product recommendations, and improved customer experience.

Conversion Rate Optimization:
  • Lead initiatives to optimize the e-commerce conversion funnel, from product discovery to checkout, by identifying and addressing bottlenecks and friction points.

Competitor and Market Analysis:
  • Conduct in-depth analysis of market trends, competitor performance, and consumer preferences to inform strategic decision-making.
  • Provide recommendations for maintaining a competitive edge in the e-commerce landscape.

Collaboration with Marketing:
  • Collaborate with the marketing team to assess the effectiveness of digital marketing campaigns and channels.
  • Provide insights to optimize marketing spend and improve ROI.

Technology Integration:
  • Evaluate and implement cutting-edge e-commerce analytics tools and technologies to enhance the efficiency and effectiveness of data analysis.

Who You Are

  • Proven experience in e-commerce analytics, with a track record of success in optimizing online retail strategies.
  • Strong leadership skills with experience managing and developing high-performing analytics teams.
  • In-depth knowledge of advanced analytics techniques, machine learning, and predictive modeling.
  • Proficiency in data visualization tools and business intelligence platforms.
  • Excellent communication skills with the ability to convey complex analytics concepts to non-technical stakeholders.
  • Ability to summarize key insights and recommend actions to c-suite

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $245,500 - $337,600 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


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