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Coordinator, CRM - Tommy Hilfiger

Tommy Hilfiger
New York, New York, United States of America
Closing date
9 Feb 2024

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Job Details

The Coordinator, CRM role will be focused on daily business operations of direct-to-consumer programs including email, SMS and ad hoc customer programs with a focus on the build and deployment of campaigns. This person will collaborate well with others, have a strong eye for detail, be able to multi-task and prioritize in a fast-paced environment.

  • Maintain the direct-to-consumer marketing calendar to ensure strategic planning and seamless campaign deployment, focusing on driving business objectives and leveraging key events. Collaborate with cross-functional teams to align campaign timelines and messaging across multiple marketing channels
  • Proactively identify opportunities for A/B testing to improve campaign performance and maximize customer engagement
  • Take ownership of the email production process within Salesforce Marketing Cloud, demonstrating expertise in working with HTML files. Develop collaterals for personalization efforts, leveraging dynamic content and utilizing Salesforce Marketing Cloud features to deliver highly relevant and engaging email campaigns. Coordinate with stakeholders to ensure accurate segmentation, conduct email tests, and obtain final signoff for each campaign, maintaining a high standard of quality and attention to detail
  • Collaborate closely with managers to continuously evolve processes, decreasing manual steps through automation and implementing frameworks to leverage consumer data and insights. Identify opportunities to automate repetitive tasks, streamline workflows, and improve operational efficiency. Leverage consumer data and insights to drive relevant messaging, delivering personalized experiences that resonate with customers and increase campaign effectiveness
  • Build and maintain segmentation in the current platform (e.g., Acquia), ensuring accurate and up-to-date customer segmentations. Develop expertise in managing and updating universe and journey segmentations. Conduct rigorous quality assurance checks to validate final file counts prior to deployment, ensuring precise targeting and minimizing potential errors
  • Collect competitive insights and industry best practices to inform business recommendations. Stay abreast of market trends, monitor competitor campaigns, and identify growth opportunities. Translate insights into actionable strategies to drive sales and increase user engagement, providing recommendations for campaign optimization and innovation
  • Monitor key performance metrics, such as delivery rates, engagement rates, and missing barcodes. Generate comprehensive reports that provide valuable insights into campaign performance and identify areas for improvement. Make data-driven recommendations for further testing and creative optimizations, driving continuous improvement and enhancing overall marketing effectiveness
  • Oversee the production and reporting for the SMS program, adhering to industry regulations and best practices. Develop engaging SMS messaging and coordinate with external vendors, such as BlueCore and Deliverability vendors, to optimize program performance. Collaborate effectively with vendors, leveraging their expertise to deliver high-quality Email/SMS campaigns that drive customer engagement and generate desired outcomes
  • Coordinate day-to-day operations across marketing channels, ensuring process and strategy alignment. Cross-train on all channels to maintain a consistent customer experience and provide coverage as needed. Foster a collaborative environment that promotes knowledge sharing and enables seamless transitions between different marketing activities

  • Bachelor's degree; Marketing or Business, a plus
  • 2+ years of experience in email marketing; retail industry experience, preferred
  • Basic knowledge of HTML coding a plus
  • Basic knowledge of Photoshop a plus
  • Technically Savvy - ability to learn digital programs quickly
  • Strong problem solving skills (especially in relation to the use of digital tools and platforms)
  • Experience with Microsoft Office
  • Experience with Adobe Analytics a plus
  • Experience with Bluecore a plus
  • Experience with Salesforce Marketing cloud a plus
  • Strong attention to detail
  • Strong communication skills (written and oral)
  • Comfortable in a fast paced environment
  • Previous Email experience a plus

This position isn't eligible for sponsorship .



Pay Range: $60,000 - $73,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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