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Chief Marketing Officer, Member of the Management Board

St. Moritz Tourismus AG
St. Moritz, Switzerland
Closing date
4 Jan 2024

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Senior Manager
Contract Type
Part Time

Chief Marketing Manager

(80-100%, D&I) 
Member of the Management Board

The magical sound of the «St. Moritz – Top of the World» brand conveys quality, trust, tradition, and lifestyle. We are looking for a Chief Marketing Officer for the St. Moritz tourism destination to strengthen our team. 

Your function involves

  • Development and implementation of creative marketing strategies to boost brand desirability and St. Moritz as a destination.
  • Planning, organization, and monitoring of marketing activities, analysis of market and customer data, and teaming with other departments to develop effective marketing solutions (including cost and budget control).
  • Enhancement and positioning of the world-famous St. Moritz brand internationally and further development of the lifestyle, sport, and cultural business areas.
  • Management of projects and working groups of content creators, graphic designers, photographers, and videographers.
  • Management of the Business Development Department and the Marketing and Sales Department (approx. 7 persons). 
  • Joining in the effort to boost added value, extend the season, rejuvenate guests, and potentiate the summer, autumn, and winter seasons.

Your requisites

  • Many years of proven (international) experience in marketing, communication, creativity, and project management – ideally including years of experience on the agency side – and a post-secondary degree in marketing/communication.
  • Deep understanding of future guest needs, markets, and behaviours as well as strong competencies in data analysis and strategic planning and positioning.
  • A service-oriented, intuitive mindset and curiosity for new trends coupled with a resilient, enthusiastic, and passionate attitude.
  • Strong editing skills.
  • Very good written and spoken German and/or English, knowledge of Italian is an advantage.
  • High affinity for lifestyle, culture, sport, services and a strong understanding of and passion for the St. Moritz brand.
  • Willingness for business travel (approx. 20%).

What we offer

  • Family-like working atmosphere in a youthful multilingual team.
  • An annualized working-time model in a workplace immersed in a unique natural setting. 
  • A corporate culture that supports its employees, allows freedom, and encourages creativity.
  • Free annual pass for all cable railways in the Upper Engadin.

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