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Director VIP +Casting

Alexander Wang
New York City, New York (US) - Hybrid
Closing date
16 Feb 2024

Job Details

Summary: The Director of VIP + Casting is responsible for overseeing the execution of a multi-brand strategy for entertainment and celebrity relations. This role will be a key external facing team member, cultivating, nurturing, and curating substantial brand relationships with VIPs and celebrities across industries.


Responsibilities include but are not limited to:

  • Oversee and develop seasonal/yearly global VIP strategies to increase awareness and drive sales.
  • Work cross functionally with internal and external partners
  • Manage VIP relations pertaining to the Creative Director Oversee and manage all custom VIP looks for events including runway show, events, etc
  • Mentor and lead Influencer team with VIP and gifting strategies for brand activations and initiatives that will increase global visibility while maintaining brand excellence.
  • Create global influencer strategy with organic and paid ambassadors, ranging from micro/ macro influencers, KOC and KOL.
  • Set goals, track EMV, impressions and CVR to determine ROI on all gifting opportunities.
  • Manage media and VIP relationships to increase brand and product exposure.
  • Scout and develop new talent to participate in brand initiatives and activations.
  • Manage casting for in-house projects across seasonal lookbooks, social activations, campaigns, e-comm etc
  • Manage outside casting agencies.
  • Establish contacts and strategic plan for upcoming premieres, special events, editorial, award shows, TV show appearances, press events.
  • Work with social, PR and creative team to capture content for contracted talent on photoshoots.
  • Management of global agencies ensuring appropriate VIP, influencer and gifting strategies are in place.
  • Oversee and manage yearly celebrity, VIP, influencer, and gifting budget.



­ Position Requirements:

  • BS/BA Degree
  • 8+ years of experience in a VIP role
  • Excellent knowledge of the cultural and social landscape.
  • Finger to the pulse and passionate about culture (music, fashion, pop culture etc)
  • Comprehensive understanding of the media landscape and great relationships with stylists and fashion/lifestyle media
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make quick decisions.
  • Team player who operates well in a dynamic, all hands-on deck environment
  • Flexibility to adapt to changing business needs; proactive approach and sense of urgency, a must
  • Excellent interpersonal, influencing, communication (oral and written) and consulting skills are required. The ability to develop relationships and influence at all levels within the organization is required.
  • Proficiency in Microsoft Office Suite


We are an Equal Opportunity Employer M/D/F/V


In compliance with the New York City salary transparency requirements, the potential salary for this position is from $150,000 to $160,000, which represents a range commensurate with experience, knowledge, and skills required.


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