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Web Copywriter

Show Me Your Mumu
Los Angeles, California
$30-$33/hour Depending on Experience
Closing date
17 Feb 2024

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Job Details


The Web Copywriter sits on the ecommerce team.  This role works closely with the ecommerce, marketing and content teams, and will be responsible for content and copy across various platforms and marketing channels, including product copy.  The ideal candidate has a passion for fashion, works well in a fast-paced environment, has a keen attention to detail, and is a creative thinker with excellent writing and communication skills. 


  • Brainstorm style names & write product descriptions and search terms for all new launches, based on feedback from design and production teams
  • Proofread, edit and optimize on-page content to ensure grammatical accuracy, consistent style, and adherence to SEO best practices in partnership with the SEO agency
  • Develop copy for emails, including subject line and pre-headers
  • Write push notifications for app, and provide weekly reporting on PN performance
  • Write ~4 blog articles/month for the website on a regular basis to help drive acquisition 
    • Help implement blog articles on site in the backend of Shopify
  • Manage the site’s FAQs - edit/add as needed based on voice of customer reports and working with the customer service team to address various topics (including for the Club Mumu loyalty program)
  • Create promotional copy based on analytics and best practices to drive conversion while remaining true to the brand voice, as well as writing promotional disclaimer copy
  • Support marketing in copy for subject lines, push notifications and SMS
  • Help with misc. site updates (e.g. updating products, archiving skus, etc.)
  • Help continually QA all areas of the site and app, including, but not limited to, new product launches, search, navigation, links, etc.
  • Understand and leverage site analytics and various analytics tools to determine best copy and content strategy
  • Other duties as assigned


  • Exceptional writing and communication skills
  • Comfortable working in a fast-paced environment and in changing direction as needed; must be able to prioritize multiple projects and be highly organized
  • Must be able to execute and turn in work to meet deadlines
  • PC literate and comfortable using Google suite programs (docs, sheets, etc), as well as knowledge of MS Office applications including Word and Excel
  • Candidate must be a team player and be comfortable with flexibility in regards to job responsibilities
  • Excellent follow-through and attention to detail
  • Self-starter


  • Bachelor’s degree in journalism, English, communications, or related discipline
  • Minimum 1 - 3 years professional copywriting & SEO experience 
  • Knowledge of the fashion industry, fashion terms & merchandising is a plus
  • Shopify experience preferred

Show Me Your Mumu is an Equal Opportunity Employer. We consider for employment all qualified candidates without regard to race, color, age, religion, national origin, sex, gender, marital status, sexual orientation, protected veteran status, disability, or any other characteristic protected by law.


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