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Associate, CRM

Employer
Tapestry
Location
London, United Kingdom
Closing date
20 Mar 2024

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Job Details

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Analyst, CRM

Primary Purpose: To develop and perform data mining and customer analytics to support customer growth target reporting and strategies (Acquisition, Retention, Reactivation). This position will report to the CEX/CRM Director and will focus on consumer insights and the planning, campaign execution and results analysis of CRM programs. The CRM Analyst role is key in developing our understanding of online and offline customer behavior patterns and to measure the effectiveness of marketing & clienteling activities. This role will focus on the sharing of CRM data, consumer insights, trends and best practices with the wider business to drive innovative, effective, consumer-inspired strategies.

The successful individual will leverage their proficiency in:

Reporting & Analysis
  • Develop & produce CRM reports using a combination of SQL, MS Excel and Tableau, based on business requirements.
  • Provide regular insight & recommendations to the CRM team to optimize campaigns & activations.
  • Support the integration of consumer analytics into measuring and informing more effective and efficient marketing planning.
  • Handle analytics requests and present insights within the team
  • Ensure relevant consumer metrics and measurements are designed and utilised to influence insights into action.
  • Drive insights around performance trends and actionable customer insights based on clear understanding of business objectives.


Campaign Management
  • Build and manage suitable reporting capabilities to ensure that all campaigns can be measured and compared against one another.
  • Provide regular insight & recommendations to the CRM team to optimize campaigns & activations.


Data Management
  • Manage data deletion requests for Europe in timely manner in accordance with GDPR.
  • Monitor CRM databases to ensure data flows & data quality.
  • Support on developing new processes with global Data team to enable efficient data strategies.


The accomplished individual will possess...
  • Organized and demonstrably detail oriented.
  • Natural interest in data & analytics
  • Ability to work in a fast-paced and dynamic environment.
  • Ability to manage and prioritize multiple requests or work streams simultaneously.
  • Proficient in Excel and PowerPoint.
  • Strong written and verbal communication skills.
  • Team player with excellent relationship-building and communication skills.


What Tapestry can offer you:

  • Hybrid working (3 days working from the office, 2 days remote)
  • Option to finish early on a Friday (Flex Fridays)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council


Other benefits include:

  • 25 days holiday in addition to bank holidays
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off - Coach, Kate Spade, Stuart Weitzman
  • Private Healthcare with health assessment (Bupa)
  • Bupa rewards - Financial wellbeing support and wellness discounts
  • Private Dental Cover
  • Eyecare vouchers
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme


Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/

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